Top 20 Best Social Media Management Tools for 2021




You are probably here because your social media presence became too overwhelming to manage. While it’s a sign of growth, it also means that you have to step up and improve your social media workflow.

Social media management tools can be significantly beneficial for freelancers, small businesses, and big corporations. They allow you to schedule and post content ahead of time in optimal times for performance reasons. Not only this, but they improve your social media workflow and time management-related tasks.

But what are the best social media management tools? Now you can be the judge of that. This article will reveal the main features of the most popular and effective software available.

1. SocialBee 

SocialBee is an all-in-one tool that can organize, schedule, and post your social media content. 

You have the option to organize your evergreen content with categories and set, pause, or reschedule posts based on topics. Moreover, the platform offers a social media calendar view that allows you to track your social media strategy at all times.

You can assign, approve, dismiss and delete the content as you go, to constantly improve your social media workflow and approach. Additionally, you can set up notifications from the platform whenever something relevant happens and stay on top of your deadlines.

Reshare your evergreen content as many times as you want with the expiration feature; it limits reposts to the number you set for it.

Furthermore, SocialBee can now bring your Canva designs straight to your post and save you the precious time you used to spend uploading, downloading, and moving files around your computer. All Canva features can be used directly from the post editor without switching tabs.

SocialBee facilitates posting on Twitter, Facebook, Instagram, LinkedIn, Pinterest, and Google My Business. Moreover, on the platform, you have the feature to share content directly on Instagram.

You can choose from three subscription plans that you can choose based on your unique needs:

  • Bootstrap – $19 per month
  • Accelerate – $39 per month
  • Pro – $79 per month

Read here more about pricing and the benefits of each subscription plan.

2. Buffer 

Buffer is one of the most known social media management tools. What makes it an attractive platform is the feature that allows users to manage all of their social media accounts in one place. Moreover, you can create, schedule, and repost content, while easily working with your teammates. It also enables users to post directly on Instagram without too much work.

The intuitive design makes it easy to use, and the smart scheduling features save a significant amount of time and energy. But there’s more. Buffer provides analytics in real-time to let you know what type of content provides the best results for your audience. 

3. Hootsuite 

HootSuite is a social media management tool for small and medium-sized enterprises. The platform improves your online presence by communicating with your customers on all your social media pages. Furthermore, it has features that allow your employees to post valuable content on their social media platforms and increase the visibility of your business.

Mix marketing with selling, and you will have HootSuite. As a plus, you have the opportunity to improve customer experience and manage inquiries efficiently. 

The free version offers the opportunity to connect three social media accounts for easy platform management.

4. HubSpot 

What does marketing have in common with CRM, CMS, and sales? Short answer, Hubspot. Grow your social media presence with an advanced platform that solves all your problems.

Prioritization is essential in the Hubspot marketing strategy. It focuses on meaningful online connections that bring the most advantages to a business.

You can create campaigns and publish social media content from the same platform. Regardless of the type of content, you can directly post to Facebook, Instagram, LinkedIn, or Twitter. Additionally, you can schedule all your content to the optimal posting time when your target audience is online.

But wait, there’s more. Reports will help you figure out the best platforms and posting times to increase success in future campaigns.

5. Sprout Social 

Sprout Social values good customer care; that is why their inbox system reduces the risk of messages getting lost in the crowd and improves responsiveness.

Like all the other social media management tools discussed in this article, Sprout Social allows you to create, schedule, and post content, all while improving teamwork.

Such an all-in-one tool wouldn’t be complete without an analytics feature that enables data interpretation across social media platforms. But what makes Sprout Social a good investment besides all the features discussed, is the ability to monitor keywords. As a result, you will know when your brand is the subject of online conversations and direct messages to interested people.

6. Semrush 

Semrush wants to provide services for every need. They offer SEO, content marketing assistance, market research, advertising, SMM, and SERM.

They include platforms like Twitter, Instagram, Pinterest, LinkedIn, and Google My Business. With features that facilitate post creation and scheduling, as well as image editing, link shortening, and UTM-building, the platform makes everything easier for their clients.

In one single panel, you can see your performance on all the social media channels. Moreover, you can monitor the competition to see how you can improve your social media strategy.

7. Social Flow 

Don’t know when to schedule your posts? No problem, Social Flow is here to help you by giving advice based on data evaluation that brings reach and engagement.

Companies of all sizes can use Social Flow. In addition, because larger companies have to manage dozens of posts daily on all social media, Social Flow brings structure to the team while securely managing high volumes of content.

The platform uses keyword recommendations to find new growth possibilities for companies to achieve their campaign goals. It also provides new ways of analyzing content and audience interaction. You can use the reports to your advantage and find out what type of content provides the best results.

8. Social Pilot 

Social Pilot can manage more than 50 social accounts and schedule posts on multiple platforms at any desired time. So, if you can’t multitask, let Social Pilot do it for you. Moreover, you can schedule in bulk by planning more than 500 posts ahead of time. But don’t worry; you can still edit or delete the content you are unsure of at any point.

The platform lets you analyze your performance with easy-to-understand reports that you can export in a convenient PDF format. 

You can stay connected with your audience by using the Social Inbox feature that provides a way to respond to all comments and messages across your Facebook pages. Also, you can boost Facebook posts directly from the SocialPilot dashboard.

9. Agorapulse 

Social media is all about interaction, and Agorapulse is ready for a chit-chat. Their social inbox system makes it easy to keep up with reviews, comments, and messages across your social media pages.

Publishing has never looked so easy. Create content, let your teammates review it, and schedule your posts ahead of time. But don’t forget to track the activity of you and your competitors to better your marketing strategy. Moreover, you can always create attractive reports that will make you better understand what works best for your business.

10. Sociality is an all-in-one social media management platform.

Since social media marketing went beyond simple strategies like publishing content, letting it sit, and generating engagement, provides advanced modules.

Users can collaboratively schedule content, and they can engage with their audiences right inside the tool. Furthermore, they can monitor ongoing conversations around the brand’s keywords.

The reports are detailed and provide everything you need to know to analyze accounts’ performance. Moreover, users can set the right benchmark and compare their performance with competitors.

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11. Zoho Social 

With Zoho Social, there is no limit to the number of posts you can schedule. Predictions have never been more sure; Zoho Social knows when your audience is active and lets you know when it’s time to post. 

The platform comes with a social media calendar design that will put everything into perspective. You get to visualize your content and get a clear image of your social media marketing strategy.

It wouldn’t be the whole package without insightful reports and a dashboard that will help you create meaningful connections with your audience.

12. Sendible 

Get all the features you need from social media management tools, but make it simple. That seems to be the goal of Sendible and they sure have done it.

Now you can schedule all the posts you want and see them in a calendar format. Additionally, you can mark holidays, promotions, new releases, and any other relevant events to be sure you make the most out of these opportunities.

Preview your posts to make sure everything is good to go and post them on Facebook, LinkedIn, Twitter, and Instagram. Next, use attractive templates to build reports that will give you the insight you need to reach your social media goals.

13. MeetEdgar 

Have you met Edgar? Let us introduce you. 

Edgar is a social media tool that dedicates time and effort to freelancers and small businesses that need help in their social media strategy.

If scheduling is not the most attractive task for you, then MeetEdgar is for you. Set up automatic scheduling, and you will have fresh content delivered to your social media platforms, all with no effort.

Social media platforms you can post on with MeetEdgar:

  • Facebook Pages and Facebook Groups 
  • Instagram Feed and Instagram Stories 
  • Twitter 
  • Pinterest 
  • LinkedIn 

With this platform, you will never run out of content. MeetEdgar keeps resharing relevant older posts when you don’t have the time to create new content for social media.

14. CoSchedule 

CoSchedule is fast-growing among social media management tools, and more than 30,000 marketers use it in 100+ countries.

It mixes the traits of a social media calendar with the marketing features you need in your marketing strategy. 

Create, schedule, reschedule and post what you want when you want it. Additionally, you get help with your email and website content that can bring new business opportunities.

Here are more useful features provided by CoSchedule:

  • View your content in calendar form and share it in read-only format
  • Automate your workflow for a faster and more efficient approach
  • Track your progress and improve your social media efforts in real-time

15. DrumUp 

DrumUp can save you 90% of the time you use to manage social media platforms such as Facebook, Twitter, and LinkedIn.

What makes DrumUp different is the algorithm it uses to detect the most relevant topics you can create content on to stay on top of the game. So, no matter how niche your brand is, this software can identify subjects related to your content strategy.

With an unlimited number of accounts and flexible apps, you can create, post, and schedule all your social media content in one place, no matter where you are.

16. Crowdfire 

Crowdfire is an efficient way to keep your evergreen content organized in one place and save time by scheduling your post ahead of time.

This great platform brings engagement by using social media listening and tracking keywords that you should include in your content. Plus, it analyzes feeds and improves social CRM.

Other features that can come in handy:

  • Direct Message Marketing
  • Analytics for Twitter
  • Competition analysis
  • Apps for Ios and Android
  • Hashtag tool
  • Un-followers and inactive user identifier

17. Post Planner 

Post Planner offers support for Facebook, Instagram, Pinterest, and Twitter. Scheduling is as simple as it could be with an automated queue you can set ahead of time. 

Create evergreen content of all types (images, blog posts, videos, images, etc.) that you can reshare and track their performance with just one tool.

Manage 50 social media feeds and inspire your creativity with quotes and content ideas listed in the platform’s library. Likewise, you can create a base of visuals you plan to use in your posts.

Post Planner lets you know when your business is the subject of an online conversation. Use this opportunity to share the content or take it as valuable feedback that will help you develop in the future.

18. Loomly 

Loomly is a social media management tool that facilitates post scheduling for Twitter, Pinterest, Facebook, Instagram, LinkedIn, Google My Business, and more.

An interesting fact about this platform is the suggesting feature that provides hashtag ideas and also lets you know about trends and events that can be the subject for your next posts. 

Moreover, Loomly comes up with post ideas and presents them to you when you create your social media posts. They usually relate to trending news, holidays, events you set up on the calendar, or even arbitrary ideas to incorporate in your posts.

Furthermore, Lommly has analytics features for better social media management. It also facilitates team communication and collaboration that improves the overall workflow.

19. NapoleonCat 

NapoleonCat may be the best business name ever. Did you also imagine a cat in 19th-century clothes?

If you are looking for an all-in-one social media management tool, you are in luck. NapoleonCat promises to save your team up to 70% of their time and energy.

Through the Social Inbox feature, you can efficiently interact with your audience through a single dashboard and reply to reviews, comments, and messages. 

NapoleonCat also allows you to create, schedule, and post your content on Facebook, Instagram, Twitter, LinkedIn, and Google My Business. As a plus, you can organize your content in a calendar that includes all your social media platforms.

Set periodical reports with important analytics that you can receive via email and monitor your social media progress.

20. Eclincher 

Eclincher is a solution for businesses of all sizes. It is a great way to manage all your social media profiles and schedule all your content from one platform.

Stay on top of your game with planning and analyzing tools available at your disposal, designed to drive engagement.

Eclincher provides custom reports and individual platforms to maintain an organized workspace for better collaboration between you and your clients. 

Because you have a lot on your plate, a platform that betters your social media workflow comes in handy. Don’t forget that your best tool is your team; Eclincher is here to ensure the best communication between you and your employees. 

It’s Your Time to Shine

Now that you know what social media platforms have to offer, it’s time to assess your needs and objectives and pick the one that will guarantee the best results for your business.

At this point, social media plays a vital role for any enterprise. Not being visible is the equivalent of becoming invisible. It’s time to rise above the competition and showcase your social media skills.

What do you think? Are you ready to boost your social media presence?

We are here to help you with a walk-through of our app.

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