There’s one burning question in the world of social media platforms. And it’s not “which social media platform is the best”? Think again, dig deeper, and you look at the time…
And then, it hits you. You realize that it’s past a certain time in the morning and you might’ve missed your Instagram posting window. The second week in a row! And you told everybody that this time, you’ll have your social media post rock and rolling at that time.
You must’ve guessed what that burning question is at this point. If not, there’s one last hint to help you figure it out: it has to do with the concept of time.
“What is considered the best time to post on Facebook”? Or “Is there such as thing as the best time to post on social media platforms?” Have you figured out the burning question yet?
To tell the truth, the one-size-fits-all concept is not applicable in this case. Each social media platform is different. That means that different factors control the posting hours. However, we’ve put together this cheat sheet that will give you a bit of insight. And time to prepare your posts as well.
Without any further ado, let’s find out what’s the best time to post on social media. We will talk about the best time to post on Facebook, Instagram, Twitter, and LinkedIn below:
Best Time to Post on Facebook
Facebook is a social media platform used by billions of people, based on the latest studies. Many marketers still consider Facebook as a “marketing favorite”, and for good reason. However, the competition tends to become fierce. This is why you need to have all your tools prepared for success.
Image credit: Statista
Before looking at specific numbers, there’s one thing that needs to be explained. The best time to post on Facebook is a relative concept. And it’s going to sound cliché. If it were only a matter of posting at a certain time, all pages on Facebook were at the same level. Posting at a “best time” is a guideline and one of the many factors that influence how your audience engages with your content.
Best day to post on Facebook
Worst day to post on Facebook
Best hour to post on Facebook
Worst hour to post on Facebook
8 AM – 1 PM
The Best Day to Post on Facebook
If we’re talking about the best day to post on Facebook, there’s a tie between a few days. These days are Tuesday, Wednesday, and Thursday.
The Worst Day to Post on Facebook
Last, but not least, if we were to take a look at the worst days to post on Facebook, Saturday and Sunday would be the winners.
The Best Time to Post on Facebook
The best time to post on Facebook in 2021 is considered to be between 8 AM and 1 PM.
The Worst Time to Post on Facebook
The worst time is when it’s too early in the morning or too late in the evening. Thus, if you’ve been considering posting at 7 AM or 8 PM, you should start reconsidering.
Why Post on Specific Days or at Specific Hours
What is safe to say is that the best time to post on Facebook will depend more on your audience and what habits your audience has. And the most important deal is when your audience is online. If we’re looking at the Facebook algorithm, one of the first things we notice is that recent posts matter. How often the audience engages with your content is another factor.
If your audience is more oriented towards working people, then the best time to post is in the morning, from 8 until 9 AM. People commute, and usually try to catch up with social media while doing so.
Posting during their lunch break is another go-to if we’re concentrating on an audience formed from working people. This means that the best time to post on Facebook becomes a timeframe between 11 AM – 1 PM.
Last, but not least, posting in the evening could also boost engagement. Why? Because people are leaving their workplaces around that time. And what better way to relax is there than to quickly catch up with what happened during the day?
Best Time to Post on Instagram
Like in the case of Facebook, there’s a debate going on in terms of what’s the best time to post on Instagram. Facebook and Instagram are similar platforms, and two common factors tie them both together — recent posts and engagement habits.
The Instagram algorithm also concentrates on how recent a post is. But there’s a catch: it will show you the most recent posts from the accounts you engage with the most.
How many times have you been in the situation of opening up Instagram, and clicking on a story that was posted 54s ago? We’ve all been there, at least once in our lives. And it only shows how important engagement is on Instagram.
Best day to post on Instagram
Worst day to post on Instagram
Best time to post on Instagram
The Best Day to Post on Instagram
From the perspective of days, the best days are Monday, Tuesday, and Wednesday. If you want to keep your posts for the weekend, Saturdays are your go-to.
The Worst Day to Post on Instagram
You might want to reconsider posting on a Sunday. Sundays are considered the worst days in terms of engagement.
The Best Time to post on Instagram
From a universal perspective, the best time to post on Instagram is between 11 AM and 2 PM. The best time to post on Instagram during the weekend is 10 AM.
Why Post on Specific Days or at Specific Hours
The level of engagement will depend on other factors too. Like in the case of Facebook, the perfect posting time will be based on your audience and their habits. Tuesdays or Wednesdays might be the golden tickets to Instagram engagement. But things can be slightly different in reality. Have we mentioned that even Instagram captions can bring you more engagement?
If you’ve found the time that works best for you, but you’re concerned that you might get caught up in other tasks around that time, SocialBee has your back. Posting on Instagram has never been easier – and all you have to do is put together the content, and schedule it. Your post will be available at the exact time you set it. There’s a 14-day free trial waiting for you, so let’s get posting!
Best Time to Post on Twitter
In 2021, Twitter breaks up the tweets into two categories: the top and the latest tweets. The first category displays the tweets in an order that is based on relevance and popularity. The second category displays the tweets in reverse chronological order so that the most recent tweets are at the top.
Because of this, publishing your tweets when your audience is online is crucial for visibility. Alright, it’s not necessary to be in front of a computer 24/7 to post your tweets, as you can also schedule them, but that’s another discussion. Let’s take a look at the stats for Twitter:
Best day to post on Twitter
Worst day to post on Twitter
Best time to post on Twitter
Between 9 AM – 4 PM
The Best Day to Post on Twitter
Just like in the cases of Facebook and Instagram, it’s not just about the best time to post on Twitter – days count too. Thursdays and Fridays are your posting days if you’re looking for the best day to post on Twitter.
The Worst Day to Post on Twitter
Usually, weekends are considered a no-go for Twitter. The argument, in this case, is that people often spend their time during weekends catching up on their personal lives.
The Best Time to Post on Twitter
Truth be told, the best time to post on Twitter is also debatable. The best time to post on Twitter Is in the morning. Limits vary between 9 AM and can go as far as 4 PM. There is also a timeframe between 11 AM and 1 PM that is considered a spike in activity on Twitter. Lunch breaks and commute times are also considered important for deciding when to post.
Do you want to boost your Twitter game? It’s most probable that your audience is not from one area only. Thus, time differences can appear and the best time for posting for you might not be the same for your audience in a different time zone. The chances for your tweets to get lost between other more “timely” ones are quite high.
So why not prepare your content, schedule it, and let your audience engage with it, regardless of the timezone? Scheduling posts with SocialBee is as easy as it gets.
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Best Time to Post on Linkedin
LinkedIn is a powerful, yet more atypical social media platform, as it’s more oriented towards the professional side. LinkedIn is used for employment and professional purposes, while Facebook is more oriented towards the social component.
Best day to post on LinkedIn
Worst day to post on LinkedIn
Best time to post on LinkedIn
Worst time to post on LinkedIn
8 – 9 AM
2 – 3 PM
After 5 PM
The Best Day to Post on LinkedIn
The best time to post on LinkedIn in 2021 from the perspective of days is during the weekdays. Go for days such as Tuesday, Wednesday, or Thursday.
The Worst Day to Post on LinkedIn
The worst day for posting is during the weekends, as people are more drawn to social media platforms like Facebook or Instagram.
Monday is not the best day for posting, as people are busy catching up with what happened during the weekend.
The Best Time to Post on LinkedIn
The best time to post on LinkedIn in 2021 is between 8 – 9 AM and 2 – 3 PM. Basically, during working hours. An element that also boosts your engagement is the lunch break, so your posting strategy should include noon as a posting hour.
The Worst Time to Post on LinkedIn
Even though the working hours are often referred to as “9 to 5”, a post made at 5 PM might not bring you the desired engagement.
Why Post on Specific Days or at Specific Hours
It’s true that LinkedIn is more of a professional platform, but it still shares common factors with other social media platforms. Among the tips and tricks, you can use for figuring out the best time to post on LinkedIn, knowing when your audience is online is a good starting point. This will be influenced by factors such as the industry your audience is a part, or what time zone they’re in.
Engagement will also be influenced by how often you post on LinkedIn – you can post even daily, but with a twist. The twist is to vary your content as much as possible. Don’t go all-in with large texts or long videos – change your content and keep your audience engaged!
Last but not least, LinkedIn hashtags can also help you boost your engagement. LinkedIn is a powerful platform, and hashtags can bring your content into the spotlight in no time.
There is a saying that goes like this: “right person at the wrong time”. In the case of posting on social media, it transforms into the “right post at the right time”. Of course, there is no perfect recipe in terms of the best time to post on Facebook or the best time to post on LinkedIn. But there are a few pointers to help you figure out what that “best time” could approximately be.
There will be exceptions, and that’s not a problem. If your audience is more active at 7 PM, posting at 11 AM might affect your engagement and bring you the opposite results.
Finding out what works for your business depends on many factors, time included. And because time is money (and precious), you can make it work in your favor without the hassle.
You can share your content on all the mentioned platforms on a set schedule. How about you set it and forget it with SocialBee?