Although not as popular as Facebook or Instagram, LinkedIn is a giant business network, focusing on establishing work relationships, building brand authority, and finding new business opportunities.
With so many benefits to offer, businesses are looking to craft the best social media content to reach the right audience.
But what is more important, quality content or great timing? If you said both, then you are right.
Nothing is more frustrating than spending time crafting quality content and not reaching your audience. For this reason, we decided to help by researching the best time to post on LinkedIn, according to industry experts. And we want to share. Keep on reading to find out when is the best time to post on LinkedIn.
What Makes LinkedIn Special?
Unlike most social media platforms that focus on leisure, entertainment, and connecting with friends and family, LinkedIn is a business-oriented social network. With 774 million registered users and 310 million active monthly users, LinkedIn is the most popular professional social media platform on the internet.
This social media platform is great for finding new work opportunities and business partners, not to mention hiring new talent? Moreover, LinkedIn also plays a major role in building brand authority.
Professionals and businesses who use the platform to network and share their industry expertise can create a name for themselves among people and companies from the same field.
Besides building professional connections, LinkedIn creates a space where users can share content, join groups, follow relevant accounts, organize events, and more.
Why Is Timing So Important on Social Media?
Timing is king. You can share the most insightful and carefully created content, but if your post gets lost in the clutter of social media, your reach and engagement will suffer.
New content gets posted every second, and every app refresh shows a new feed of content. That is why when scheduling posts on LinkedIn or any other social media platform, you should also consider the hours your audience is online and scrolling.
Before posting on social media, you should always keep in mind:
- The nature of the platform you are posting on – Why do people use the social media platform in question?
- Your target audience – When do they have time to check their social media platforms?
The Best Time to Post on LinkedIn
A business network is different from a regular social media platform because it’s associated with employment, and professional relationships, rather than free time, entertainment, and socialization. Therefore, the online behavior of a LinkedIn user is different from the users of social media platforms such as Facebook, Instagram, and Twitter.
So, a great way to find the best time to post on LinkedIn is by thinking about the average day of a working professional. What are their working hours? When do they take their breaks? The key is to identify those time intervals they are most likely to check their social media platforms.
Next, you should also consider expert recommendations. To make it easier for you, we put together a list of 10 social media experts and their LinkedIn posting times suggestions about:
- The best day to post on LinkedIn
- The best time to post on LinkedIn
In conclusion, a safe posting schedule for LinkedIn includes days that are within the working part of the week. The last thing you want after five days of work is to read more work-related content. A couple of cute cat videos and binging a few Netflix series sounds more fitting for the end of the week.
But what exactly is the best day to post on LinkedIn? Tuesdays, Wednesdays, and Thursdays are generally recommended. Mondays are for getting back to the work state of mind, while Fridays are filled with distractions and thoughts of fun and self-care.
Furthermore, when it comes to different time intervals during the day, the best time to post on LinkedIn would be during working hours, and also during the lunch break:
- 8 – 9 AM
- 2 – 3 PM
To make sure you don’t forget to post on LinkedIn during the recommended time intervals, you can use SocialBee to schedule content ahead of time.
Book a free 30-minute demo and find out how our social media management tool can improve your online presence.
The Worst Time to Post on LinkedIn
As we mentioned before, posting on LinkedIn Mondays and Fridays are not the best times for LinkedIn, as people are just starting their work week, or they are too excited to end it.
The most obvious worst hours to post on LinkedIn, and social media, in general, would be during sleeping hours 10 pm – 6 am. Apart from this, other hours with a low performance would include any time after 5 pm. This time of the day is usually assigned for several chores, family time, or just resting.
Things to Consider Before Posting Content
Finding the best time to post on LinkedIn is just a piece of the puzzle. There are more aspects of social media content that need to be considered before posting on LinkedIn. So let’s take a look at the most important ones.
Social Media Analytics
While today’s recommended posting times are well researched and have a good reason behind them, you should also consider previous data you gathered before scheduling posts on LinkedIn. You can use LinkedIn’s analytics or you can go for more comprehensive social media tools like SocialBee to monitor your results.
So, take a look at how your audience engages with your content and how many people you reach based on different posting times. You can even create several similar posts and spread them throughout several weeks, post them at different time intervals and compare their performance.
We mentioned this before, but it’s important to emphasize again the impact your target audience has on your LinkedIn strategy. Your content doesn’t hold much meaning if there is no one online to read it and interact with it.
Consequently, businesses have to research not only the times their audiences are online, but also evaluate the topics and content formats that are the most appealing to them.
To maximize your LinkedIn impact you have to constantly provide engaging content that resonates with your followers. After some time it can be challenging to come up with new and interesting post ideas.
However, there are plenty of ways to get inspired. You can always look at what your competitors post, search relevant industry news, monitor trending topics, or even ask your followers what they want to see.
Here are some post ideas that will make your LinkedIn presence more interesting:
- Create a periodical series on a certain topic
- Ask your audience some questions
- Conduct an interview
- Give a behind the scenes look into your company
- Share blog posts
- Post images and videos
- Share your promotional campaigns
- Present your products and services
- Promote your events
- Cover holiday topics
- Post a video tutorial
- Post trending news
- Share testimonials/reviews
- Create quizzes and polls
- Share quotes
- Post user-generated content
The key is to mix things up to keep your LinkedIn followers interested. Also, make sure to add relevant keywords and hashtags to make your post more visible to people from your niche.
PRO TIP: Add between three to five hashtags per LinkedIn post.
Posting frequency refers to how many times you post per week or per month. A social media presence requires consistency and dedication. The more you post, the more people you reach. Additionally, you become more visible, and you present yourself as an active user that is a reliable source of information.
At the end of the day, you have to give your audience a reason to follow you and add value to their lives. Otherwise, why should they follow you?
When it comes to LinkedIn, users should post at least three times a week and no more than once every working day.
One More Thing
Target audiences are unique for every business on LinkedIn. Therefore, the results provided by thoughtful research and social media analytics are the most trustworthy sources of data out there.
However, with general best practices, you increase your chances of improving your reach and engagement levels on LinkedIn, no matter your target audience. So make sure to experiment with your posting schedule and find out when is the best time to post on LinkedIn according to your analytics.
Don’t forget to use social media management tools like SocialBee to create, schedule, and post content. It will not only help you manage and optimize your LinkedIn strategy but will also simplify your workflow.
So, what are you waiting for? Start your 14-day free trial today!