CRM for Startups: Everything you Need to Know


What is CRM?

CRM stands for Customer Relationship Management. Every company should have a positive relationship with its customer base. A CRM fills this role as it holds an integration point between you and your customers. It helps in managing contacts with your business acquaintances. 

A CRM for startups can be an essential tool to get your startup off the ground. It’s like having a personal assistant, which will notify you about important tasks and help you monitor your data. Marketing, sales, customer care, hiring, and PR department in any kind of industry can use a CRM tool. It also allows you to have effective communications with your investors, managers, and marketers. 

How can a CRM tool help your startup?

In the nascent stage of your brand, it can improve relations with your customer base. It will help your group conversations with your business relationships and compile data related to hiring interviews, sales calls, etc. in a single place and also take note of your startup’s growth. 

It assists you to simplify things so that you can focus on things that require more attention and ignore the distractions. 

Let’s take a look at some questions which would come to your mind while looking for a CRM: 

#1 Should I invest in CRM for startups in an early stage?

A CRM is only useful when you have a loyal customer base,  which is not manageable by your current workforce. However, you should always remember that having a solid customer base right from the nascent stage of your startup is going to repay in the future. Most successful companies have tapped on their substantial customer base.

By the time you wait for your customer base to double or triple and then only plan to employ CRM in your service, it may be too late. 

CRM helps in integrating all business interactions like conversations, business transactions, or purchase history into a single place in a simple manner. 

#2 Is CRM affordable for my startup?

The cost of a CRM for startups depends upon multiple factors including the number of users, the variability of features, and also some other additional part you want it to tailor into the CRM according to your needs. If you are in nascent stages, you won’t have a substantial customer base to manage; therefore, the CRM would not cost you much. 

#3 Why do I need a CRM if I am comfortable with my existing system?

Currently, you may be working on an app for making spreadsheets of your customer base, another app as a digital Notepad to take notes. You might also be using a chat app such as  “Whatsapp for Business” for managing data regarding calls and follow-ups with your customer. The primary function of a messenger CRM is to combine all of these into a single tool as integration is the root feature of CRM.

#4 What should you look for in a CRM?

a) 360-degree management: 

Choose a CRM which concisely offers all the details on a single screen. An ideal CRM for startups should show professional details of activities related to websites, the list of meetings, and even data related to social media accounts. There should be a feature to filter out or sort according to various factors, including lead score. Also, the CRM should help you in compiling all the data in excel sheets. 

b) Management through chat apps:

When looking for a CRM for startups, make sure that you find one that can integrate not only with your email but also with your messaging apps, including Facebook Messenger and WhatsApp. This opens up more opportunities: you can reply to your customers within seconds and engage them in quick communications with the help of chat templates or chatbots. 

Pipeline in a WhatsApp CRM

c) Pipeline features:

Your CRM should have a feature that compiles all your sales data and presents it compact and clean. It helps you in saving your necessary time and making quick decisions. 

d) Automation of basic tasks:

Some tasks are so simple but time-consuming that without the help of suitable CRM, you would need to employ human resources to get that work done, choose the one that can help you with the workings. 

CRM can automate these basic repetitive tasks like Follow-ups,  call logging, changing lead status,  updating records, and generating basic notifications. 

e) Smart integrations:

CRM should support app integration, not only make it more functional and user-friendly, and improve customer satisfaction. Tools like document signing or VoIP Telephony are fundamental, and a CRM should have an integration feature. 

f) Scalability:

Even if your business is small, you should look for a CRM which has scalability features. Your business will grow with time, and your customer base would also increase along with your business contacts and employees. You will need a CRM which comes with a scalability feature that can cope up with your growth rate, but this doesn’t mean that you have to buy which thins out your wallet. 

g) Customer care:

You are buying a CRM to help your customer base, streamline workflow, and boost conversions, but don’t forget to choose one that genuinely helps your client’s goal. Choose a provider that has good Sales Service and make sure they have a good reputation for providing quality support to their customers. 

#5 Why 2022 is the perfect time to invest in a CRM?

Due to the aforementioned benefits, it’s pretty clear that with a CRM for startups, your team can easily work efficiently remotely. Regardless of distance, a CRM can help your remote team increase productivity not only thanks to the access of real-time information about customers but most importantly have a 360-degree view of your sales pipeline.