With 1.3 million active users, Instagram is without a doubt one of the most popular social media platforms online. Thousands of people use Instagram daily for communication, entertainment, and of course, product or service browsing.
This is the main reason why so many companies have taken their business on this app. Now, it might seem easy to post on Instagram at the beginning, and once you get the hang of it, it is!
But there is more to Instagram than just sharing posts and finding the right hashtags. If you want to use Instagram to its full potential, then you have to start using Instagram highlights.
What Are Instagram Highlights?
Instagram highlights are a conglomeration of stories that will appear on your profile.
If you use Instagram on a regular basis, then you most definitely have seen those stories on top of your feed.
Unlike regular Instagram stories, which disappear after 24 hours, your highlight will stay on your profile until you choose to delete them.
So highlights work just like regular stories. The only difference is that with your highlights, you will no longer be able to see who watched your story after the 24 hours pass. Instead, you will be able to see the total number of viewers on each individual highlighted story.
You can add 100 videos or photos in one highlighted category, but the great thing is that you can create as many highlights as you’d like.
How to Create an Instagram Highlight and Edit It?
You can always add a current or archived story in your highlights. But before you can do this, you must first create your highlight. Here’s how you can do this:
- You add a new story or go to an existing story
- Select the highlight icon
- Go to “Add New Highlight” and tap it
- Write out the name of your highlight collection, add a cover, and create it
|Note: When selecting the name of your Instagram highlight, beware that you will be able to use a total of 15 characters, out of which only 10 will be visible.|
Adding Stories to Your Highlight
Once you have your highlight created, you can add your stories to it. How do you do that?
a) Add the current picture or video to your highlight by clicking the highlight icon and selecting one of the existing categories.
b) Another way to do this is to go to your highlight, select it, and click ‘Edit Highlight.’ There, under the ‘Selected’ category, you will see all the stories that have been already added to your highlight.
Under the ‘Stories’ category, you will be able to see your story archive. You can simply start selecting stories from your archives and adding them to your highlight.
Change the Cover of Your Highlight
Now, generally speaking, your Instagram highlight will grab one of your stories as a cover. If you want to have a personalized cover that includes brand colors or logos, then you can simply go to your profile and:
- Hold on to the highlight that you want to edit OR click on it and go to ‘More’
- Select ‘Edit Highlight’
- Go to ‘Edit Cover’
- Select the picture that you have prepared for your cover
Removing Stories from Highlights
If you want to remove stories from your highlight, you can do it in one of two ways:
Go through your stories and remove each other individually. To do this, you:
If you want to remove a batch of stories, then you should:
Deleting a Highlight
Sometimes, you need to clean up your profile in order to start anew. This means deleting older highlights and creating some new ones instead.
To delete the highlight you no longer want, you should go to your profile, and hold down your finger on that specific highlight until the menu appears.
Then you can simply select ‘Delete Highlight’
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Benefits of Using Instagram Highlights
Now that you know your way around Instagram highlights, it’s time to see why so many businesses use them as part of their marketing strategy.
As you noticed, highlights are situated right under your bio and above your posts. This makes them easy to reach and more importantly, noticeable.
So if you have a great selection of highlights, you will be able to make a great impression on your visitors.
Not only that, but your customers and leads won’t have to scroll through your page to find interesting posts, such as promotional offers or giveaways. Instead, they will have everything within reach.
No Time Limit
As we all know, stories on Instagram last only 24 hours, which doesn’t give all of your followers the opportunity to watch your story.
This problem is avoided when you add a story to a highlight. As long as it is relevant to your highlight and your marketing strategy, you can keep the story in your highlight for as much time as you need it.
A good tip here is to make sure to turn on your auto-archiving feature so you don’t lose the stories that you have posted in the past.
To do this, you just have to go to your profile and find the settings. Once you make your way into the settings this is what you have to do:
- Got to ‘Privacy’
- Go to ‘Story’
- Activate the ‘Save Story to Archive’ option
You Can Post Your Products or Services
No matter if you are selling products or offering services, you can promote them by using your highlights.
For example, let’s say that you own a small clothing brand and you want to promote a new collection on Instagram. You can do this by:
|2. Naming it ‘New Collection’||3. Posting pictures of the clothes on your story||4. Saving the stories in your new highlight|
If you’re offering a service, you can post more details about the specific service, like the features of the service, the pricing, the benefits, or your USP (unique selling point).
Easy to Navigate and to Organize
The format of highlights makes your stories easy to find and navigate. If your highlights are organized well, your lead can instantly find a highlight that they are interested in and start tapping through the stories within.
Here are a few ways to organize your highlight:
- Add descriptive names to each highlight category
- Add a cover for each Instagram highlight
- Create a highlight for everything you find relevant for your business
Although you can add a total of 100 stories to each highlight, don’t overdo it and get close to that number. A huge number of stories will make it harder to find a specific picture or video and it will end up being frustrating for the viewer. In this case, it is better to have multiple highlights with fewer stories.
Show Off Your Brand
Another great use of highlights is brand exposure. Use highlight covers to show your brand colors and your creativity.
You can create a highlight and personalize it with your company’s motto, values, or background. Not only that but you can introduce your team to make your company seem more approachable and humane.
Another great idea is to make a FAQ with some of the most common questions asked by leads and customers alike. These can be questions that you have gathered from your research, or inquiries coming through the question feature of an Instagram story.
Show Off Client Reviews or Testimonials
If your clients are satisfied with your products or services, then make use of those smashing reviews and post them in your highlight.
You can get DMs from your Instagram, comments, reviews from Google My Business, and even testimonials from your website. If you have plenty of reviews from each source, you can create a highlight for each type of review in part.
Helps You Generate Traffic
Generally speaking, links are not clickable on Instagram, but there are a few exceptions. You can add a link in your bio and you can add actual clickable links in your stories.
There is a catch though. In order for the links to be clickable, you need to have over 10,000 followers.
Gaining new followers on Instagram is not necessarily easy. You must have dedication and pay attention to detail, as you need to craft your visuals and copies carefully and post consistently. Not only that, but you need to interact with your followers and make sure you engage with the right hashtags.
Now, if there’s one thing that can help you with social media posting, then it’s a social media automatization tool. And one of the best social media tools on the market is SocialBee.
Not only will SocialBee help you post and customize your content for Instagram (and other platforms such as Facebook, LinkedIn, Twitter, etc) but it will also help you post Instagram stories, and offer you the possibility of creating hashtag collections, among many other things.
And the best thing is that you can try SocialBee for free by signing up for a 14-day trial!
Share content with SocialBee!
Share images, carousels, videos from one place on all your feeds.
What Can You Highlight?
Essentially, you can highlight anything you post to your story, but there are a few things that will help you make a good impression with your followers.
Here are a few ideas that you can use in your new highlight categories:
- Job openings
- Special events (for example if you have pajama day at work, you can post pictures from that day)
- Holiday content
- Tips and tricks regarding your field or products
- Partnerships with influencers
- Regular moments from the office (like employees playing ping pong in the game room or eating in the cafeteria)
Instagram highlights are incredibly versatile and useful when it comes to content creation. You can make your business stand out from the crows if you have an organized set of highlights that people can scroll through when checking out your profile.
So make sure you invest plenty of time in perfecting your highlight game and you will definitely notice a difference when it comes to your social media marketing.