If you consider using a Google My Business scheduler, chances are you own a brick-and-mortar business, and you are looking for a tool that will help you automate your content creation tasks.
Although posting on Google My Business is different from most social media platforms, it doesn’t mean that it’s less important. On the contrary, it’s the platform with the most advantages for any business with a physical location (we will elaborate on this later on in the article).
So, if you want to find out more about Google My Business and discover the tools that will help you get your business at the top of Google’s local search results, stay tuned because we are about to tell you all about it.
Post on Google My Business with SocialBee!
What Is Google My Business?
Google My Business is an online service that allows businesses to get listed on Google’s search engine results pages along with useful information such as:
- Address and indications
- Contact details
- Opening hours
- Links to your website and social media accounts
GMB eliminates some of the obstacles customers had to face when searching for a business online and creates a direct connection between the two parties.
As a business, you can create a Google My Business account for free. As a result, you get featured on the Google search results pages and Google Maps.
Moreover, Google My Business also allows businesses to post content for their potential customers. The posts have an availability of seven days and appear within the Google listing.
This is an amazing feature that can help you attract more leads and increase your sales by posting incentives for your audience.
Why Should You Create a Google My Business Account?
In case you are not sure if Google My Business is the right choice for you, we prepared a list of benefits you must know about in order to make an informed decision.
Here are the main things you can achieve with the help of Google My Business:
Promote Your Local Businesses
Did you know that local businesses receive 94% of their calls from Google My Business? This is huge. But how is this possible?
It’s quite simple. People are mostly interested in businesses from their area — it’s a preference motivated by comfort. Of course, they also take into consideration other aspects before making a final decision, but only after researching the nearest options first.
GMB offers visibility for brick and mortar businesses through the Local Pack — a set of three business recommendations that appear at the top of Google’s results page.
For instance, let’s say you are looking for a coffee shop. As soon as you make your search on Google, you will see three recommended options from your specific area. You also have the option to expand these sections and check all the coffee shops available in your area.
It’s a very convenient feature that allows businesses to appear at the top of Google’s search results without paying a cent.
Show Your Business on Google Maps
Google My Business puts your business on the map.
When a potential customer searches for a specific business on Google Maps, they don’t only receive a list of businesses in their area, but they also receive all the indications they need to get to their destination.
This means that GMB can bring lots of customers just by listing your business on Google Maps. In fact, studies show that 86% of people check out the location of a business through Google Maps.
Bring Traffic to Your Website
According to a study carried out by Brightlocal, 56% of the actions on GMB listings are website visits. This means that potential customers access your site to get more familiar with your business and see what you have to offer.
Whenever a new visitor checks out your website, you have a new chance of converting them into a paying customer or getting them to perform a certain action (e.g., subscribe to your newsletter, book a call, join your webinar, etc.).
So, having a GMB account increases your website traffic, and it improves both your brand awareness and your conversions.
Allow Your Customers to Get in Touch with You
Google My Business facilitates the communication between customers and businesses in three ways:
- Showcasing contact information
- Giving customers the option to ask questions
- Allowing customers to leave reviews
Whenever a customer wants to contact a business, there is a clear intention to make a purchase. By communicating with your potential customers, you encourage them to invest in your business while also making a great first impression.
In addition, GMB also offers you the opportunity to provide amazing customer service. Make sure to reply to both positive and negative reviews and answer any questions your potential customers might leave on your GMB listing, and you’re golden!
It’s a Free Marketing Platform
By far the greatest GMB benefit is that it’s a free service, especially considering all the benefits that come with having a business account (increased visibility in local searches, more website visits, and calls from potential customers, etc.).
Just because it’s free doesn’t mean that it’s not as effective as other paid marketing tools. On the contrary, GMB has better results due to the audience it targets — people from your area who are specifically looking for the type of products and services you offer.
Schedule Posts on Google My Business with These 3 Tools
Posting manually on your Google My Business account is great if you have the time to do so without neglecting other more important tasks you have pending.
Unfortunately, for many businesses, this is not the case. Owners need to find time to manage their social media presence on top of having to run a business, and it’s just not working.
Another example would be agencies that have dozens of clients. Trying to manually post content on each platform will take hours on end, not to mention the struggle of having to open and close tabs all day chaotically in order to post on social media.
For this reason, most businesses need a social media management tool to schedule Google posts in a time-effective manner while also taking care of their other socials.
Investing in a social media scheduler will help you save both time and resources while making your job significantly easier.
In addition, scheduling tools also have features that improve team collaboration and provide social media analytics to help users evaluate and adjust their strategy in real-time.
So, let’s talk about three of the best Google My Business schedulers you can start using now to eliminate the stress and pressure of maintaining a consistent posting system.
1. SocialBee – Social Media Management Platform
If you’re looking for a Google My Business scheduler, SocialBee is here to deliver and exceed your expectations.
Imagine having all the tools you need to manage and monitor your social media presence in one place. In fact, stop imagining it, because it’s real and it’s called SocialBee.
Connect your Google My Business Profile to SocialBee and start planning your posting schedule faster and easier than ever before. This social media tool allows you to create, edit and share your social media posts from the same dashboard.
Now that we made you curious, let’s get into the specific ways SocialBee can help you make the most out of your GMB account and also improve your overall social media presence:
- Create your posts from scratch – From SocialBee’s content editor, you can create your text, design and import your visuals with our Canva integration, and also add emojis to give a little more personality to your social media content.
- Add Google My Business CTAs – GMB has predetermined CTAs formulas you can add to your content. And now you can include them in your posts directly from SocialBee’s post editor.
- Customize your content for each platform – Do you have an important announcement you need to publish on all your socials? No problem. From SocialBee, you can make one post and customize it for all your platforms from one place.
- Diversify your posts with content categories – Keep your audience engaged by mixing up your social media content. Create content categories with different topics and schedule them to post alternatively on your accounts.
- Reschedule your evergreen content – Make the most out of your evergreen content by recycling it and posting it multiple times on your social media accounts.
- Plan your posts ahead of time – Schedule your GMB posts months ahead and make sure you never forget about sharing your content ever again.
- See your content schedule in a calendar view – Your social media schedule is automatically placed in a content calendar that allows you to see all the details of your content strategy in a visually pleasing format.
- Improve your team collaboration – Invite your team to SocialBee. Assign them roles, provide them feedback, and tag users to notify them about your comments.
- Create multiple workspaces – Do you have multiple businesses to manage? Try SocialBee and create separate workspaces that will keep your work organized at all times.
- Monitor your performance – SocialBee provides information about your social media performance. The analytics section is different for every platform, and it can include data about impressions, reach, engagement, activity status, audience growth, and best-performing posts.
And this is not all! SocialBee has a lot more helpful features in store for you, but we will let it be a surprise.
So, what are you waiting for?
Start your 14-day trial today and discover all the amazing functionalities SocialBee has to offer for free!
Want an independent SocialBee review? Check out these posts:
|Pricing: Monthly plans start at $19|
Post on Google My Business with SocialBee!
2. Loomly – Brand Success Platform
Loomly is a social media tool that helps users build their brand online by allowing them to create, schedule, and post content with ease from the same place.
Once you connect your Google My Business account to Loomly, you can start creating content with your social media team.
For a smooth collaboration, Loomly allows users to save their posts as drafts until they get approved to be published.
With Loomly, you can also reply to comments and messages, keep track of your mentions and monitor your overall social media performance in real-time.
|Pricing: Monthly plans start from $35|
3. ContentCal – Content Planning Tool for Agencies
ContentCal is a very visual content planning tool that makes it possible for users to organize their posts into a content calendar using a color-coding system.
In addition, ContentCal also allows users to schedule and post content with ease, and it’s perfect for agencies that need to manage multiple social media accounts at once.
To schedule Google My Business posts with ContentCal, you must have a Premium or Custom plan. However, you can only publish two types of posts: “What’s New” and “Events”.
Furthermore, this content planning tool also has multiple team collaboration features that make it easier for teams to communicate, create and approve content from the same place.
|Pricing: Monthly plans start from $30|
The Best Google My Business Features
Now that you know what tools to use, keep reading to learn more on how to use Google My Business to your advantage.
Let’s start by looking at the best Google My Business features that can help you promote your business online for free.
Category and Description
The category you choose for your business is a key element that helps Google understand your industry and rank your business on local searches whenever a potential customer searches for relevant terms that match your business type.
Your business description, on the other hand, doesn’t affect your rankings. However, you should still add it to your profile as it’s a great way to provide more information to your potential clients and make your business stand out from the crowd.
Google Local Pack of Business Listings
As we mentioned before, the Google Local Pack is the set of three business listings Google shows whenever someone searches for a business.
It shows basic information, such as:
- The business name
- Opening hours
This section can be expanded by clicking the “View all” button revealing dozens of other businesses in the area.
The Knowledge Panel
The Knowledge Panel is a box that appears on the right side of the screen whenever a customer searches for your business.
It shows all the information you added to your account alongside your reviews and the latest Google My Business posts.
Attributes for Google Search
Google Business Profile attributes are terms used to better describe what your business offers and also provide more context for your target audience.
For example, for a restaurant, you could use attributes like “dine-in”, “take out” — details that help your potential customer make an informed decision even before they arrive at your location.
Most attributes are available between all business categories, but there are some that you can only add to your profile as long as you are part of a certain category. For instance, you can’t use the attribute “spicy food” if you own an IT firm.
There are two types of attributes:
- Factual attributes – The attributes you set yourself for your business account.
- Subjective attributes – These are attributes that Google collects from user-submitted answers on Google Maps. Also, you can’t delete or change these types of attributes. The only way you can keep them positive is to provide quality services.
Suggest an Edit
The “Suggest an edit” feature helps Google discover spam accounts that use keywords instead of their business name in order to get higher rankings on SERP.
This can be achieved with the help of people and businesses that use this feature to let Google know how the business is actually called (this information can be found on their website).
Through Google My Business, people can leave questions that everyone can see.
So, businesses are faced with an opportunity to showcase their customer service skills and attract more customers by replying with useful information in a timely manner.
In case you don’t receive many questions that you think most of your customers would be curious about, you can simply include a FAQ section to your profile. This way, you provide helpful information that might give your potential customers all the information they need to make a purchase.
Business Account Insights
Google My Business also allows users to monitor their performance by offering data about:
- Searches – You can discover all the queries people searched for to find your business, giving you essential information about the keywords you should use in your content.
- Unique visitors – The number of unique visitors that viewed your business profile (multiple visits from the same visitors aren’t counted).
- Direction requests: The number of unique visitors who seek directions to your business.
- Calls: The total number of times visitors clicked on the call button from your business profile.
- Website clicks: The total number of times visitors clicked on the website button from your business profile.
- Messages: The number of messages you received through GMB.
- Bookings: The number of bookings you generated with the help of your GMB account.
- Total interactions: An overview of all your GMB interactions.
Nowadays people shy away from making calls. While some might see it as too much work, others might be held back by their anxiety, so they give up on getting in contact with a business.
That is why GMB has a messaging option. Visitors can leave their messages and get an answer without having to make calls and wait until someone picks up.
This feature is great for businesses because instead of losing customers whenever they are not around to pick up the phone, they still get the opportunity to see and answer their messages, even if it’s later on in the day. In this way, they don’t lose the chance to get in touch with their visitors and convert them into paying customers.
To get the messaging feature, you have to download the Google My Business mobile app, from your Google My Business account.
Google allows customers to leave reviews for each business they used and give them a star rating, from one to five.
Studies show that 77% of consumers read reviews before purchasing from a business, meaning that your reviews can either help you gain new customers, or drive them away.
So, to make sure you have as many positive reviews as possible, aim for obtaining a review from each customer, especially when things are running smoothly.
Also, try to treat any negative experience or review with care and use it as a way to compensate for any inconvenience and turn things around for the better.
How to Improve Search Rankings with a Google Business Page
The main goal of having a GMB page is to become more visible in local searches and improve your Google rankings.
Besides creating a GMB account, there are three other practices that can help you get your business at the top of local SERP.
1. Claim Your Business Listing(s)
On Google, anybody can create a business listing. So before you create your own listing, check to see if there isn’t already one that you can claim.
While creating a listing, Google only allows you to provide the following details about a business: name, location, and category.
Once you claim your listing, then you will be able to write a description and also add additional information, such as contact information, attributes, and Q&As.
Furthermore, claiming a business also makes it possible for you to access your account insights, post content, and answer reviews and questions from your customers.
2. Maintain a Consistent Posting Schedule
Taking into consideration the fact that Google My Business Posts expire after seven days (they stop showing up on Google searches, but can still be found on your profile), you have to make sure you post at least once a week to keep your audience aware of your latest news and updates.
Great social media management platforms like SocialBee are built to help you maintain a consistent posting schedule customized for the unique requirements of Google My business and your other social media platforms.
With SocialBee you can create and schedule Google My Business posts ahead of time, so you don’t have to worry about sharing your content ever again — just set it and forget it.
When it comes to Google or social media in general, there are many aspects you can’t fully control.
However, there are things you can do to improve your visibility and determine your audience to engage with your brand. One of those things is posting regularly.
To make sure you provide the right content, start by asking yourself “How can I improve my GMB listing?”. Use your answers to find business post ideas that will nudge your audience in the right direction.
For instance, if you discover that you have many unique visitors but no calls or website visits, you could use your GMB posts to:
- Showcase the benefits of your products or services.
- Provide your visitors with vouchers and coupon codes.
- Let your customers know about upcoming sales.
What Type of Content Can You Post on Google My Business?
Therefore, what you share on your other social media accounts won’t make a valuable addition to your GMB content.
For instance, sharing a meme or a joke on Facebook will probably captivate your audience and increase your engagement, but on GMB things are a little bit different.
When a potential customer searches for your business, they have a clear intention to make a purchase. If you want to convert them, you have to provide them with information that will give them an additional reason to invest in your business.
So, what should you post on GMB?
Here are the five types of posts you can share on Google My Business:
- Hours updates – Let your customers know about any schedule changes to make sure they reach you at the right time.
- Offers – Share your latest discounts and offers with your audience.
- Products – Promote your products by showcasing both their features and benefits.
- What’s new – Post about your latest company news, updates, upcoming collaborations.
- Events – Let your customers know about any events you are hosting or events you will be attending in the future.
Post on Google My Business with SocialBee!
3. Share Key Information
On Google My Business, every piece of information you add to your listing can help you improve your ranking on SERP. Therefore, you must fill in all the required fields, so you can:
- Give an accurate and comprehensive description of your business.
- Provide all the details your customers need to locate your business and get in touch with you.
- Help Google gather all the information it needs to recommend your business on local searches.
Here are all the details you must add to your Google My Business Listing:
- Business name
- Physical address
- Opening hours
- Phone number
- Website link
Apart from this, you also have to make sure you update your account information in case you change your phone number, location, opening hours, and any other aspect that may be of interest to your customers.
How to Create Engaging Google My Business Posts
Once you have an optimized Google My Business account, it’s time to start planning your content strategy the right way.
Let’s have a look at the five best practices you should consider while crafting your GMB posts.
1. Use High-Quality Visuals
Through visuals, you get to make your business recognizable online. The key is to personalize your images by using your brand colors and adding your logo to every visual you make.
A quick and effective way to create engaging visuals for your social media platforms is by using SocialBee’s Canva integration.
With SocialBee you can import and create branded visuals with Canva straight from the content editor.
Also, don’t forget to add your logo as your profile picture and use another branded visual as your cover photo.
Visuals have the ability to capture aspects of your business and products, that you can’t put into words.
Let’s say you own a cozy and welcoming coffee shop. How are you going to show your audience how great your cafe is? Are you going to only describe it with your words and let your potential customers use their imagination? Hope not.
You must add pictures to both your business listings and GMB posts because it will showcase how amazing your business is in real life and motivate them to visit you.
2. Make Sure Your Posts Provide Value
As we mentioned before, when customers search your business on Google, their intention is either to research your brand or make a purchase. So, the stakes are pretty high and you have to do your best to provide value through your GMB content.
Try to ask yourself the following questions before creating your posts:
- How will your posts encourage your audience to make a purchase?
- What information do your potential customers need to know before they buy from you?
- Are there any news, events, or updates that will interest your audience?
3. Add CTA Buttons
Once you get the attention of your audience, don’t let it go to waste.
Use this moment to redirect your potential customers to your product pages, your blog, or even your other social media accounts by adding a call to action (CTA).
The goal is to encourage them to act after reading your post and convert them into a lead or most importantly, a paying customer.
Google My Business offers the following CTA options:
- Learn More
With SocialBee you have access to all the GMB CTAs.
Now you can manage your entire social media presence from one place while still having access to specific features from all your social media channels.
Customize your content specifically for Google My Business. Change your word count, adjust image sizes and add CTAs to ensure that your posts fit Google’s requirements.
4. Keep it Short & Business-Oriented
Be honest. When was the last time you read a lengthy social media post in its entirety?
When creating content, you should respect the following principle: If you wouldn’t spend time reading it, then it’s not worth sharing.
By delivering your message in a short and clear format, you make sure most of your audience has read and understood your post. The less friction there is between your potential customers and your messages, the more they will be willing to read what you have to say.
Furthermore, on Google My Business there is no need to experiment with content types that don’t talk about your business or your offers. As we said before, GMB is not an ordinary social media platform where there is room for different types of content, such as entertaining and interactive posts.
Of course, you can still post them. But will they motivate your audience to make a purchase?
If the answer is no, then you shouldn’t put time and effort into creating and sharing them on GMB.
5. Respect Google’s Posting Guidelines
Last but not least, create content that plays by Google’s rules.
Google’s main goal is to provide useful business information for customers worldwide and offer a smooth and pleasant user experience. Therefore, they are strict when it comes to the content that gets published on their platform. As they should.
Here are the main guidelines you must consider before posting content on Google My Business:
- Avoid irrelevant content
- Don’t spam
- Stay away from inappropriate content (explicit and hateful material)
- Don’t disclose private or confidential information
- Steer clear of illegal content
Use SocialBee as Your Social Media Scheduling Tool
Today we learned about Google My Business, its features, and its benefits.
We also touched on how to rank higher on SERP, how to create GMB content the right way, and the best schedulers that will help you share your content with your customers.
So, are you ready to put all this knowledge into practice with SocialBee?
Use SocialBee for creating and scheduling posts on multiple social media accounts at once. Develop a customized content plan for your Google My Business account while also managing your other social media channels.
Schedule your GMB posts ahead of time with SocialBee, and forget about the stress that comes with social media posting!