Have you been wondering what you can do to increase your Instagram posts’ engagement rate?
There are a few methods to do that, and even though it might seem overwhelming in the beginning, fear not, as most engagement secrets we have to share with you are easy to apply.
This article will let you know exactly what you need to do to increase Instagram engagement in no time.
So buckle up, and let’s see what we can do about your engagement rate!
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What Is Instagram Engagement?
Instagram engagement refers to how users interact with the content you post on your page.
It’s a mixture between the follower count, and the actions taken by your audience when they see your content. In other words, these actions involve likes, comments, shares, saves, mentions, or DMs.
What Is a Good Instagram Engagement Rate?
There’s no absolute value for what a good Instagram engagement rate looks like. However, studies have shown that a good Instagram engagement rate stands between 1% and 5%.
It’s important to mention that the follower count also has an influence – the more followers you have, the less Instagram engagement there is.
Why Is Instagram Engagement Important?
Instagram engagement is important for:
- Building community
- Adding more visibility to your posts
- Showing the page on other users’ feed
Technically speaking, if an Instagram user engages with a specific account, e.g. comments and shares, the Instagram algorithm will be more prone to show the page on another user’s feed and thus, add more visibility to your posts. It is also vital for the Instagram algorithm.
How to Measure Engagement on Instagram
To calculate your Instagram engagement you can go for the follower engagement rate.
The follower engagement rate formula is: the total number of engagements (likes, shares, and comments), divided by the number of followers and multiplied by 100.
Let’s take an example: your post has 100 engagements, and your page has 1150 followers. This would bring your average engagement rate to 8.69%.
15 Tactics to Increase Instagram Engagement
Next, we will go over the list of steps you have to follow in order to increase your Instagram engagement rate:
1. Share Content at the Right Time
2. Understand Your Target Audience
3. Post Instagram Carousel Posts
4. Share Video Content
5. Write Engaging Captions for Your Instagram Posts
6. Craft “Saveable” Content
7. Share User-Generated Content on Your Instagram Account
8. Create Your Own Stickers and Filters
9. Focus on Community Management
10. Create and Share Relatable Memes
11. Post Instagram Stories & Instagram Reels
12. Host Giveaways
13. Boost Your Instagram Posts
14. Use Relevant Hashtags & Geotags
15. Tag Other Accounts
A good engagement rate on social media is good for exposure, but if you’re not sure where to start, you might find yourself at a crossroads.
Getting more comments, or more impressions, won’t happen overnight – you need engaging and quality content to make things work.
So, here’s what you can do:
#1 Share Content at the Right Time
Posting at the right time is vital for your Instagram page, as this decides the level of peak engagement. Depending on the social media platform, the best times for posting will depend.
In the case of Instagram, there are a few days and hours that are considered the best for posting.
However, being there 24/7 to post on Instagram can quickly become overwhelming, especially when there are other business accounts to take care of. Or, when some Instagram users are in a different time zone, and you can’t stay up all night to post at the relevant hour.
Not to worry, though, as you can share content at the right time, without the need to keep an eye on the clock and your Instagram page non-stop.
You can do that with the help of a social media scheduling tool, such as SocialBee.
Start your 14-day free trial now and schedule your posts for maximum efficiency.
With SocialBee, users can create customized posting schedules for Instagram and other popular platforms.
#2 Understand Your Target Audience
Your audience is one of the most important factors that will determine your businesses’ engagement on Instagram. The content that you create needs to be optimized for your audience, as there will be different elements to consider when creating your posts. But, how do you get to know your audience?
One of the first ways to get around is by creating a buyer persona. Knowing the profile of your ideal customer can give you a strong idea of what content you should tailor.
You will need to take into consideration the demographics of your audience too. This will help you with posting hours, the type of content, and even your brand’s tone.
Customer behavior will also be a good element to consider – elements such as their schedule or interests will also give you a good idea of the best time to post on Instagram.
#3 Post Instagram Carousel Posts
A carousel post can bring your page more engagement, as a recent study has shown. An Instagram post that includes a carousel can spike the curiosity of users and thus, keep them interacting with your post.
However, a carousel post alone won’t work wonders for your Instagram engagement. You’ll need to make sure that you have quality content that’s been tailored specifically for your target audience. You can use Instagram carousel posts for different purposes – sharing educational content, how-to’s, different new products, or even drawing attention to a social cause.
Carousel posts can also keep your feed more organized and aesthetically pleasing.
Did you know that users can share carousels with the help of SocialBee?
SocialBee allows users to share images, carousels, videos, and stories to Instagram from one place.
#4 Share Video Content
A video post on Instagram can help your audience engage in no time, and that is because videos are eye-catching and can also bring more exposure.
Videos are better performers with Instagram algorithms too, and there are plenty of ways to incorporate videos in your Instagram page. IGTV, Instagram Reels, or even Live Videos can be used for your strategy.
Video content can also be used on other social media platforms – repurposing your video content can also bring your business more exposure. This type of content is also suitable if you want to better connect with your audience – videos showcasing your products, team, or services can capture the attention of your audience and lead to a better engagement.
Make sure you don’t forget about the Instagram video size specifications – details such as the resolution, aspect ratio, and format are important for providing the best user experience.
#5 Write Engaging Captions for Your Instagram Posts
Your posts tell the story through images and videos – but sometimes, there’s a little need for more. And this is where Instagram captions come into place, as they can grab the attention and also better tell the story.
Regular posts can be changed in an instant with the help of a good Instagram caption. You can use up to 2200 characters to spice up your Instagram post. Compelling content can be backed up by a compelling caption – and you can do just about anything with it.
From a one-word caption to one with a timeless call to action – you can go around it any way you like. Don’t forget to include the hashtags in your caption, as they can also provide more visibility to your posts.
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#6 Craft “Saveable” Content
Saveable content is another aid for a higher engagement rate, and that is because a saved post is a post that your audience can return to and even share with other users.
This means that it can include guides, different answers to questions that your followers (and not only) might have, or any kind of content that the users relate to and has a specific purpose. Even funny and relatable memes can make it to the “Saved” list of a user.
A CTA encouraging followers to save your post for later can also work wonders – so don’t forget about it.
#7 Share User-Generated Content on Your Instagram Account
Sharing user-generated content (UGC) can also have an impact on how your brand is generally perceived. Think of it as the social media equivalent for word-of-mouth.
User-generated content can involve anything from product reviews, testimonials, people using your products or services, or pictures based on a hashtag or trend you’ve started. Thus, you can easily showcase genuine reviews of your products and build loyalty and authenticity around your brand at the same time.
You can share UGC on Instagram stories, or your page. However, make sure you always credit the source.
#8 Create Your Own Stickers and Filters
Think of one element that makes your business unique and turn it into a filter or sticker. Different effects have taken social media platforms by storm and businesses have become aware of that.
Even if we’re talking about a specific color, catchphrase, or AR filter, you can allow your audience in this way to add a little of your business to their Instagram Stories.
AR filters are a good starting point, and they can be used during a specific season, or to better showcase your product or the usage of your product.
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#9 Focus on Community Management
When talking about your presence on social media, it’s more than just what you post on different platforms. It’s true, you need to be consistent and active on social media, but that’s not enough.
That double tap on your posts also comes from the interaction with your followers, and engagement stems from how much you concentrate on their needs. Building relationships with your audience will keep them engaged and loyal to your brand.
SocialBee can help you out with that, through the Community Management service.
Start your 14-day free trial today, and drive more meaningful interactions.
Our social media specialists are ready to interact and drive meaningful interactions with your Instagram audience by initiating interactions and replying to any comments and messages you receive.
#10 Create and Share Relatable Memes
Sharing memes has become a common practice among millennials and Gen Z. Memes appeal to humor, and the various situations they expose make them relatable. And when there’s room for that, users feel like they’re a part of something.
Creating and sharing relatable memes can simply help with your engagement rate. Relatable content encourages users to like, comment, and share the posts with their friends. Not to mention, it can also bring your brand one step closer to going viral. And the more Instagram users see your post, the better.
#11 Post Instagram Stories & Instagram Reels
Instagram Stories and Instagram Reels are known for boosting engagement, and you can use them to their full advantage in very creative ways.
Through Stories, you can start a conversation with your followers. You can share on your Stories different parts of your working day, ask your followers a question or just showcase a new exciting offer you want to share with them.
Reels are videos similar to what you see on TikTok and are available on the Explore page. The short audio and video files can quickly catch the attention of users and thus, get shared in an instant.
Do you also want to know a little secret? You can make the process faster and easier with Instagram templates, and post your Instagram Stories with the help of SocialBee. Find out how by starting your 14-day free trial now.
#12 Host Giveaways
Wondering what other posts could help you out and bring more engagement? Giveaway posts are a good start, since we all like a little treat from time to time, especially when it’s for free.
Giveaways are a fast way to spike your engagement rates, especially if you add some simple rules. These rules can include liking, commenting, tagging other friends, or sharing the post on an Instagram story.
However, make sure you take into consideration all the rules and offer a service or a product that is relevant to your audience.
#13 Boost Your Instagram Posts
You must’ve seen those “Sponsored” posts at least once on your Instagram feed. Getting your posts in front of your audience is also great for your engagement rates. They can boost your number of followers, and thus help you with the engagement on your page.
So, how do you go around boosting your posts? With the help of Instagram ads. Here are a few types of Instagram ads you can use:
- Image ads
- Video ads
- Carousel ads
- Stories ads
- Explore ads
- Shopping ads
Of course, you can also opt for ads tailored for reels, or collections, depending on your business needs. Advertising your products or services on Instagram can reach exactly the followers you wish, which is why allocating some money for this is advisable.
#14 Use Relevant Hashtags & Geotags
Hashtags and geotags can also bring a high engagement rate to your account. However, using just about any hashtag won’t do the trick – you need to use those that are relevant to your community. Reaching niche communities is not a bad idea either, so make sure you research your hashtags properly.
If you’re not too keen on the idea of typing each hashtag whenever you make a post, we’ve got you covered.
SocialBee offers a hashtag collection feature that allows you to save your most used hashtags into collections.
Start your 14-day free trial now to take advantage of the features of our tool.
#15 Tag Other Accounts
Tagging other accounts and other businesses can bring more credibility to your brand, and not only. Building brand and user relationships is an important step in your social media strategy, as it gives your business more exposure and recognition.
A tag can also bring more transparency in the case of a partnership – if you’re working with a specific brand, make sure to tag them and let your audience know about them. Tags can also work as online elements of “word-of-mouth”, so don’t hesitate to use them.
Tag other accounts through SocialBee’s tag feature by starting your 14-day free trial today.
Bonus: Monitor Your Instagram Strategy
Wondering how to get Instagram insights? Good social media tools will provide you with in-depth analytics.
Monitor your Instagram strategy with ease by using SocialBee. Have access to your reach and engagement data, look at your activity and audience status, and discover your best-performing Instagram posts from one place.
Knowing how your posts perform gives you a good idea of where your engagement rate stands and what you can do to improve it.
You can check details such as:
- the audience status
- the activity status
- the top-performing posts
Increase Instagram Engagement with SocialBee
Increasing your Instagram engagement rate shouldn’t be a daunting task. It can be quite a fun task, as long as you respect some simple rules and let the creativity flow.
Not to mention that social media management tools allow you to achieve your Instagram engagement goals with features that make it easier for you to create a diverse mix of posts and schedule them at the best times.
With SocialBee you can create, schedule, and share single-image posts, multiple images (carousels), videos, and stories to Instagram from one place.
Make sure you use all the features Instagram has to offer to your advantage: from Stories and Reels to video content and captions, there’s something for every business to use for engagement.
Instagram is a fun place to be. So use this platform to connect with your audience and show off your creative side. And when in doubt, come back to this article to see what Instagram practice you should try next.