Does Posting Multiple Photos on Instagram (Carousel Posts) Generate More Engagement?




Have you been wondering what type of Instagram post can generate more engagement? If you’ve been asking yourself this question, the answer might surprise you, but let’s dive in.

Instagram is a powerful tool for any business nowadays, and it’s been in constant evolution over the last few years. During the early days of the Instagram app, you could post only square-shaped pictures and videos. Throughout the years, Instagram introduced features such as Instagram Stories, Reels, and Lives.

And not only.

Image credit: Giphy

In 2017 the Instagram team introduced the concept of posting multiple photos on Instagram, all under one post. Known as an Instagram carousel, this format has become more popular over the years. In the beginning, though, the idea to post multiple photos on Instagram was received with a dose of skepticism.

However, it’s been demonstrated that these posts can generate more engagement than posts containing only one image or video 

If you’re still wondering whether you should add a carousel post to your Instagram page, we’ve got you covered. Here are some topics this article is going to cover what carousel posts are, how to post multiple photos on Instagram, and why they generate more engagement than other types of posts.

We’re also going to cover a few of the ideas you could use to create the perfect carousel post on Instagram.

Since we don’t have a swipe left option for multiple pictures in this article, we’re going to tell you to scroll down for more information.

What Is an Instagram Carousel?

An Instagram carousel is a post that contains more than one photo or video. You can add a maximum of 10 photos or videos, and your audience can swipe left or right to check the multiple pictures.

Image credit: Instagram

Three main elements differentiate an Instagram carousel post from any other post:

  • The icon that showcases the number of slides in the upper right corner when viewed on the homepage.
  • The small dots underneath the post.
  • The white gallery icon from the upper right corner when visiting the business page.

The Instagram post size is going to matter if you decide to post multiple photos and videos on Instagram too. You’ll need to make sure first that your collection of Instagram multiple photos is uniform, and all the images are the same size. The first photo in the carousel will determine how the rest of your photo gallery will look too. 

Here is a quick breakdown of the Instagram image and video sizes:

Instagram Images

Instagram Videos

The recommended resolution for a carousel would be 1080 x 1080 px, so take into consideration the Instagram post size when putting together your carousel.

How to Post Multiple Photos on Instagram

Now that we’ve gone through the basics of this type of Instagram post, it’s time to see how to select multiple photos, and also post multiple photos on Instagram:

  1. Click the Plus sign found in the upper right corner of your Instagram app.
  2. Click on the Gallery icon to select multiple photos (up to 10). Keep in mind that the first photo you select will be the one shown to Instagram users.
  3. Click on the Next button and your carousel post is ready to be edited.

You can apply a filter to your carousel that will be applied to all the pictures you’ve chosen. Then, like in the case of any Instagram post, you can add your Instagram caption, tag Instagram users, or add a location.

Carousel posts are available in SocialBee too. You can post up to 9 images on Instagram using reminders, and you can also select multiple images at once. 

Start creating your carousel posts in SocialBee today, and take advantage of the benefits of simple scheduling for your Instagram feed. 

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Instagram Carousels and Engagement

Now we’ve found out what carousel posts are and the process of creating these multiple photos posts. There are a few more questions you might have, though. And you may have been wondering what happens if you add multiple photos on Instagram, in terms of engagement. Is it possible to generate more engagement with an Instagram multiple photos strategy or not?

If you’re looking for a very short answer, then it’s a yes.

If you’re looking for a few numbers and a more detailed breakdown of the factors that influence the engagement rate, keep reading.

A recent study has demonstrated, a post on Instagram that contains multiple photos tends to have more success than one that contains only one photo or video. This comes from the analysis of more than 22 million posts, and around 3 million carousel posts.

If you’ve been debating if you should post multiple photos on Instagram, the average engagement rate stands at 1.92% for an Instagram carousel. This is in comparison to 1.74% for single images, as well as 1.45% for single videos. It has also been demonstrated that there is a correlation between engagement and the number of slides used in the carousel.

The carousels that contain 10 slides are the ones that generate the most engagement among Instagram users, the average engagement rate standing at 2.07%. Carousels that contain 9 or 8 slides are the runner-ups, as they stand at 1.94% and 1.91% in terms of engagement.

Mixing multiple photos and videos in your carousel also generates a higher engagement rate, the number standing at 2.33%. However, if your business doesn’t want to mix the content types, multiple videos tend to generate a higher engagement rate than multiple photos.

Why Do Instagram Carousels Drive More Engagement?

Truth be told, it’s a matter of curiosity and attention span. A higher number of slides can make your audience more curious. Thus, it drives them to swipe to find out more about the subject you’re covering in your carousel. 

Also, a CTA that sounds like “Swipe left to find out more” can influence your audience, so don’t be afraid to try it out. It can also keep their attention for more time, as each slide could bring new information that could be of interest.

However, just adding multiple to your Instagram page won’t drive engagement alone. You also need quality content to create the perfect Instagram posts. Your content also needs to be in line with the rest of your Instagram aesthetic, so make sure all your slides follow the same pattern and design.

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Instagram Carousel Examples

You know how to post multiple photos on Instagram, but you’re not sure what to post? Here are a few ideas to use. Make sure you check the following before putting your carousel together:

  • Instagram post size
  • The first image
  • The design
  • Adding videos and images

If you’ve got all these elements in check, let’s see what you can showcase with the help of an Instagram carousel post.

1. New Products

If your business has launched a new series of products, you can take advantage of that. You can post multiple photos on Instagram showcasing these products. Instead of making separate posts for each product, you can squeeze multiple photos into an Instagram carousel and drive more engagement.

Image credit: Instagram

There is also the possibility that the new product you’ve launched comes in different color versions. Instead of creating a single post for each version, you could add multiple images to one post, to showcase all the colors. Or, if you can pair the new product with different accessories, you might want to take into account a carousel post. 

Product usage or product details are other ideas that are worth incorporating in Instagram posts, especially carousel ones. Choosing to post multiple pictures in a carousel can provide your audience with a better understanding of your products, in a visual way too. 

2. Before and After

Posting on Instagram a transformation of any kind through multiple pictures is an easy way of catching the attention of your audience.

A before and after concept requires at least two pictures and what better way to post them than through a carousel-type of post? A before and after type of post is suitable for any type of business.

Image credit: Instagram

If your business concentrates on selling skincare products, a before and after photo gallery is a great way to drive more engagement. That is because you can show the benefits your products have had for your clients. It’s also a great way to share user-generated content.

If your business helps people change their food habits, a before and after of their diet change can also influence your audience. 

Before and after posts containing multiple images not only drive more engagement, they also spike sales, so make sure you use this to your best advantage.

3. Step by Step

Want to post multiple photos on Instagram that showcase a process, but don’t want to do that separately? An Instagram carousel is a great way to provide your audience with a step-by-step process, without the need to scroll up and down to follow the steps.

Image credit: Instagram

The easiest way to put together this type of post is by adding a specific action per slide. You can show your users how to use a specific feature of your product, as an example.

There is also the option of using tutorials, depending on the area of your expertise. Let’s say your business helps people decorate their houses in a chic way, while on a budget. You can put together a tutorial on how to make a homemade flower vase and post multiple pictures containing instructions and a video of the final result.

Final Words

Can you drive more engagement if you post multiple photos on Instagram? There are a few rules you should take into account, but all in all, the answer is yes.

According to studies, posting more than one photo on Instagram can help your business drive more engagement. It piques your audience’s interest and curiosity, and it also helps you keep a clean and organized feed. It’s true, in the early stages of Instagram, the only possibility to present your products in different colors was to post them separately. 

Nowadays, you can take full advantage of the carousel feature and present your products by using multiple photos. Along with that, you can do before and after posts and even provide tutorials, in just one post. And it doesn’t even have to be a carousel that contains only multiple pictures or videos – a mix of these two can drive better results than you’d expect.

If you’ve decided that it’s time to post multiple pictures, you can create that perfect Instagram carousel with the help of SocialBee. 

SocialBee offers a 14-day free trial and other features such as scheduling your posts, Instagram grid, or Instagram first comment. All these features, in order to make the best out of your Instagram account.

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