If you want to use LinkedIn to generate more business leads and find better business opportunities, there is one thing you should consider first — LinkedIn endorsements.
Don’t make the mistake of overlooking this feature. Even though it looks like a small detail on your profile, it carries a lot of weight and value. After all, details make the difference.
So, keep reading to find out how a simple practice can help you generate more LinkedIn leads, optimize your business profile, and boost your overall social media strategy.
How LinkedIn Benefits Your Social Media Strategy
LinkedIn is a social media platform for businesses and professionals across the globe. It allows users to find business opportunities, network with potential partners and clients, recruit new talent and build authority within their industry.
LinkedIn is the perfect platform to build authority and increase brand awareness within your industry. Why? Because users use LinkedIn to find business content and connect with users that are a part of the same industry. Also, if you manage your LinkedIn presence correctly, you can gain credibility and establish yourself as an industry leader.
Additionally, this social media platform is a great way to generate more leads for your products and services. In fact, 52 percent of consumers recognize LinkedIn as the social media platform with the most influence in their research process.
Now that you know how important LinkedIn is for your social media strategy, it’s time to get to the real reason why you are here — LinkedIn endorsements.
So, let’s start with the basics!
What Are LinkedIn Endorsements?
The LinkedIn endorsement feature allows users to advocate for the professional skills and knowledge you presented on your profile. To endorse someone on LinkedIn, all you have to do is go to their profile, scroll down to the “Skills & Endorsements” section and click the sign next to the skills you want to vouch for.
The number you see next to each skill shows how many times a specific ability has been endorsed by other users.
However, you have full control over your endorsements. You can even decide if you want to have this LinkedIn feature at all.
Moreover, you can also pick and choose which endorsements appear on your profile.
The Importance of LinkedIn Endorsements
The truth is that there is no real reason for you not to use endorsements in your LinkedIn marketing strategy. After all, they provide credibility and create a strong profile that can make a great impression on employers and potential clients.
It goes without saying that your skills are not determined by how many endorsements you receive, but it’s proof that you have demonstrated your knowledge and abilities throughout your career.
What makes endorsements so impactful is that they come from people that have nothing to gain from validating your professional experience. So, when someone endorses your LinkedIn skills, it shows that you are truly deserving of their support.
While knowing how to promote yourself on LinkedIn is important, what you write won’t carry the same weight as having the approval of other professionals with an objective point of view.
So, it’s essential for you to learn how to get skill endorsements.
Just think about the way you choose the people or businesses that you plan to collaborate with. You probably check their website and social media profiles first.
However, no matter how much you like their online presence, you probably still check reviews and testimonials to ensure that you are making the right decision.
LinkedIn Endorsements vs LinkedIn Recommendations
While making endorsements only requires users to click a button, recommendations are more high maintenance.
What do we mean by that?
Well, to recommend a LinkedIn user, you have to write a statement that briefly summarizes your experience with them. Moreover, for it to be a meaningful recommendation, you also have to emphasize their strong points and mention the benefits they can offer to future business partners.
Therefore, it takes more time and effort than using the LinkedIn endorsements feature. So, obtaining recommendations requires more work than earning endorsements.
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How to Get Skill Endorsements on LinkedIn
When it comes to gaining LinkedIn endorsements, there is no secret recipe. It’s more like a combination of practices that will get the attention and appreciation of other LinkedIn users. It’s not enough to know how to ask for skill endorsements, you also have to know how to present and promote yourself on the platform.
With this being said, it’s time to learn how to get skill endorsements.
Let’s get started!
Display Your Most Relevant Skills on LinkedIn
The obvious first step is to list your skills on LinkedIn. Make sure you add at least 10 abilities that are important to the business opportunities you are looking for in the future.
You can add up to 50 LinkedIn skills, so if you have them, flaunt them.
It’s always important to be honest, as you will have to prove your skills and knowledge at some point in time.
If you are having trouble identifying your greatest abilities, try to think about times in your career where people from your job showed their appreciation for your work.
Maintain a Consistent LinkedIn Presence
A great way to showcase your knowledge is through social media content. From sharing industry-related articles to promoting your webinars or events — your opportunities are endless.
Give your audience a chance to get to know you better by:
There are so many ways you can prove your skills on LinkedIn, you are not limited to your profile.
Rather than telling your audience what you are good at, you can show them through your content. As a result, you will also provide your LinkedIn connections with valuable information.
To get endorsements on LinkedIn, you need to prove yourself as a valuable source of information. To do this, you must research your target audience, find out their challenges and desires and give them the information they need.
In this way, you will not only help them, but you will also demonstrate your abilities and give them a reason to endorse your skills.
Post Regularly on LinkedIn
Aside from the quality of your content, you also have to pay attention to your posting schedule. More exactly, the frequency and timing of your posts.
The ideal posting frequency for LinkedIn is three times a week. You can also post every working day from Monday to Friday, but more than that would be too much for the platform. After all, you don’t want to spam your LinkedIn connections.
When it comes to scheduling posts, the best time intervals for sharing content on LinkedIn are between 8 – 9 AM and 2 – 3 PM — during working hours and lunch breaks.
Use a Social Media Management Tool
With a social media management tool, you can maintain a consistent posting schedule on LinkedIn that will help you reach and engage with more people than ever before.
Remember that, LinkedIn users that post regularly get 5x more page views, 7x more impressions, and 11x more clicks per follower.
So, if you want to optimize your LinkedIn marketing strategy in a time-effective way, use SocialBee to create, edit and post content from one place.
Also, with our social media management tool you can create post categories to organize your social media content by topic — this will allow you to schedule posts based on their categories. As a result, you will maintain a consistent LinkedIn social media presence while also diversifying the content you share for your audience.
SocialBee’s social media management tool has plenty of features that can elevate your content and workflow.
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Create, edit, schedule, and post engaging social media content that will help you attract more leads with less effort.
Ask for Endorsements
Another simple way to obtain skill endorsements is to, well, ask.
And if you are not sure about the best way to go about it, we are here to teach you how to ask for endorsements on LinkedIn in a polite and effective manner.
Start by writing a short and customized message to your LinkedIn connections. The key is to show that you value their opinion by personalizing the text to fit the nature of your relationship.
For example, if you collaborated with one of your LinkedIn connections, you could briefly mention that experience.
On the other hand, if you are writing to a connection that you haven’t worked with before, you can start by asking them if they enjoy your content. Then you can shift the conversation and mention that it would be a pleasure to receive an endorsement from them.
In this way, you will show that you value their opinion specifically and motivate them to act upon your request.
Remember to avoid generic messages at all costs, as it would make you look opportunistic and ungenuine.
Promote Your LinkedIn Account
If you want to increase your number of endorsements, you also need to focus on connecting with more people on LinkedIn.
Start by promoting your LinkedIn on your website by adding visible social media buttons. Next, use your other social media platforms to add links to your LinkedIn profile through posts or your account bio.
Another way to extend your network is to initiate connections on LinkedIn. Send requests every week until you are happy with the size of your platform.
In case you don’t have enough time to engage with your LinkedIn audience, you can always invest in a community management service. They will do the work for you, from initiating connections to replying to comments and messages — everything will be taken care of.
Endorse Other Users
You don’t have to wait for people to endorse you — be the one that initiates the process.
Look through your LinkedIn connections and pick the ones that you are most familiar with. Then, go to their LinkedIn profiles and endorse the skills that, in your opinion, represent them the most. This unexpected and kind gesture might encourage them to do the same for you.
Just because they didn’t endorse you first doesn’t take away from the value of their act. Maybe they didn’t even pay attention to the endorsing feature before that moment.
Endorsing other users has only benefits. Not every person you endorse will do the same in exchange, but it will certainly help you raise your numbers. And who knows, as a result of this small act, you might start a conversation with potential clients and find new business opportunities.
Before You Go
LinkedIn can offer great opportunities to connect with customers and business partners across the globe. It would be a shame not to optimize your profile, especially when it involves such a simple but impactful strategy.
Through LinkedIn endorsements, you make sure you put your best foot forward and establish yourself as a trustworthy business professional with a lot to offer.
So, don’t waste any more time and get ready to elevate your LinkedIn marketing strategy. You have all you need right here, from learning how to ask for endorsements on LinkedIn to promoting your account on your online platforms.