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Using keywords on social media sites is very similar to using keywords on company websites. But the keywords you decide to use will be different for different social media platforms. So…
Your USP is what makes your business stand out from the crowd and tells your customers what is special about your product or service. A unique selling proposition is basically…
What’s in it for me? – Something your audience always asks… Finding the answer to this question will get you halfway to accomplishing your goal of winning your audience over to your side. What your visitors care about…
Think about it. What kind of Facebook posts or tweets you’d like to see when visiting Facebook or Twitter? If you are looking for something really interesting, or valuable… others do too. On social platforms…
If you are wondering what’s the difference between content writing and copywriting, this article will help you correctly define the two terms and…
You may have heard businesses talk about how important it is to know your audience and competition. But was it ever clear what people mean by that? The question you need to ask here is: how can I…
Simple definition: Features – Something that your product is, has, does. Features are basically facts about products or services, and they add credibility to your product.
Benefits…
You want to be a great copywriter. You want to have an influence on your social platforms. Who doesn’t? The good news is that you…
And you thought you have to be all serious when it comes to copywriting. 😂 Humor is a powerful marketing tool. And, it’s a fantastic way to connect with your audience. But how can you…
Oh, the competitive copywriting… yes, there is such a thing. Besides knowing your competition, it’s also important to know a thing or two about competitive copywriting. Competitive copywriting is also known as…
Do you want your social media audience to take an action? Ask them! How do you ask them the right way? Hmm, well, that’s where mastering call-to-actions (or CTAs in short) comes in handy…
Power words? Say what? 💪 Yes, there are such things as well. And they are very efficient in your copy creation. You may have already crossed paths with dozens of power words by now…