More money, more problems? Honestly, we are not totally sold on that. Maybe something like “More money, more opportunities” would be better.
As you are starting a new business, it’s safe to say that having too much money is not one of your main problems. It’s actually quite the opposite. But there is no reason to worry. There is always a solution.
After all, it’s not about how much you spend, it’s about how you spend it.
Because a marketing strategy is essential for the profitability of any business, a significant part of a company’s resources is used for promotion purposes — and for a good reason. But that can get challenging when you don’t have a considerable budget.
That is why we dedicated today’s article to small business marketing practices. Keep reading to find out seven marketing ideas for small businesses under $100 that will increase your company’s profit.
1. Promote Your Business through Social Media
Building a social media presence will help you create a platform where you can address your target audience and promote your products and services.
Additionally, you will get to develop a strong community around your brand and establish yourself as a reliable business that your customers can trust.
The first step is to research where you can find your target audience on social media. Statista is a great resource you can use to find out relevant information about the demographics of the most popular social media platforms.
Here is an example of Facebook demographics:
After you have identified the best social media platforms for your brand, it’s time to set up all your accounts and fill in all the required information about your business.
Then all you have to do is maintain a consistent posting schedule and create content to reach and engage your customers.
With the help of social media, you can:
- Gain traffic to your website
- Engage with your audience
- Reach more potential customers
- Receive customer feedback and reviews
- Build brand awareness and authority
2. Use SocialBee’s Social Media Management Tool
As a business owner, your time is a limited resource, and chances are that your daily schedule is already dedicated to other important tasks that keep your business running. That is why social media management platforms are essential marketing tools for small businesses.
SocialBee is an all-in-one tool that can help you create, edit, and schedule your content on the most popular social media platforms from one place. Let’s have a look at all the features that can help you grow your social media following.
Social Media Posting
With SocialBee, you can post directly on Facebook, Twitter, Instagram, LinkedIn, Google Business Profile, and Pinterest from one dashboard. In addition, you can customize your content to meet each platform’s requirements (add hashtags, adjust the text to fit the character limitations, etc.).
SocialBee provides a calendar view of your content strategy. This will allow you to see the schedule for each social media platform and make it easy for you to monitor your content strategy.
You can set, pause, or reschedule posts based on different topics with the help of content categories. This feature makes it easier for you to:
- Keep your content organized
- Mix up your social media content
Social Media Analytics
This feature will help you keep track of your reach and engagement, so you can constantly work on improving your social media strategy. You will have access to data about:
- Best-performing posts
- Activity status
With SocialBee, you can have full control over your social media strategy, even if somebody else from your team is creating the posts. How? Well, you will be able to assign, approve, dismiss, and delete posts based on your preferences.
Also, you can set up notifications whenever something relevant happens on the platform. As a result, your content strategy will be according to your vision, and you will improve the way you collaborate with your team.
Say goodbye to the time you wasted while uploading, downloading, and moving files around your computer. With SocialBee, you can incorporate your Canva designs directly from the post editor. No need for switching tabs.
Read here more about pricing and the benefits of each subscription plan. You can also book a call with one of our specialists to find out if SocialBee is the right social media tool for you.
3. Create a Google Business Profile Account
If you are looking for free marketing tools for small businesses, Google Business Profile is the perfect choice for you — both free and effective. According to a Brightlocal study, 49% of businesses receive more than 1,000 Views on Search per month. Meaning that 1,000 people that are looking for services related to your business will find out about your brand through Google Business Profile.
Here are the main reasons why you should consider creating a Google Business Profile account:
- It brings visitors to your website.
- It helps customers locate your business on Google Maps.
- It allows customers to review your business.
- It helps you communicate with your audience.
Moreover, creating a Google Business Profile account will help your business appear on:
- The Google Knowledge panel
- Google local searches
- Google Maps
Furthermore, to make sure you show up in the top results of these Google sections, you first have to optimize your profile by verifying your business ownership through your Google Business Profile account.
4. Include Email Marketing in Your Strategy
Email marketing is a powerful and budget-friendly way to nurture leads. In fact, 78% of marketers recognize the benefits of email marketing for the overall success of their business. Not to mention that 99% of email users check their inboxes every day.
With the help of email marketing, you can drive more traffic to your website, engage with your audience, and keep them interested in what you have to offer.
Email marketing campaigns are especially useful for promoting a new product/service or letting your customers know that you are having a sale, organizing an event, or hosting a webinar. A campaign usually contains between three and 10 emails sent over a specific period (days or weeks).
However, email marketing is not restricted to promotional initiatives. It can also include practices like sending newsletters to share company news, relevant resources, tips and tricks, and other information that your customers might find useful.
To make the most out of your email marketing, you should:
- Write engaging subject lines
- Add visual elements
- Include a strong CTA
- Run A/B tests for your email copy
|Price: Starting from $0|
5. Run a Social Media Contest or Giveaway
Contests and giveaways are small business marketing strategies that generate a great amount of reach and engagement on social media. The rules consist of customers having to comment, like, and share a post in order to enter the contest or giveaway. Meaning that you will reach new audiences and gain more followers through your current social media following.
The best part is that you control the amount you spend on the prize. It doesn’t have to be something crazy expensive. You can offer one of your products/services for free, a voucher, a gift basket, or anything else that you know your audience will love.
|Price: It depends on how much you choose to spend on the prize.|
6. Start a Blog
Every business should have a blog. “Why?” you might ask. Well, through a blog, businesses not only establish themselves as credible sources of information, but they also have a new way to promote their products and services.
When you write a new blog post, you need to first consider your audience. What do they want to read or learn about? Think of interesting topics, write engaging titles, and add links and CTA buttons to encourage your readers to act (subscribe to your newsletter, read another article, make an appointment, etc.).
Your blog is your own middleman, your best helper if you will. And with its help, you can explore new marketing opportunities like link building. More specifically, you can reach out to other website owners and convince them to link to your blog where you promote your products and services.
As a result, you will: gain more traffic, reach new customers and build authority in your niche.
If you don’t have the time to invest in maintaining a blog posting schedule, SocialBee can offer you a budget-friendly solution through its Article Writing service. With only $99, you can receive monthly industry-specific articles that contain:
- Optimized keywords
- Optimized titles and subtitles
- Internal links
- External authoritative links
- Strong CTAs
7. Boost Your Facebook and Instagram Posts
It’s not a post. It’s not an ad. It’s a boosted post!
If you want to promote your business without spending hundreds of dollars on an ad campaign, we have a small business advertising idea for you — social media boosted posts.
A boosted post has the same characteristics as a regular post. The extra features allow you to add a CTA button and access ad metrics. Boosting a Facebook/Instagram is very simple. For just $1 a day, you can reach a significant amount of people from your target audience. Of course, the number of people you reach is influenced by the amount of money you are willing to invest.
Either way, it’s a great small business advertising practice that will help you build more brand awareness and gain better leads.
Here’s how you can boost a social media post using Facebook:
- Access your Facebook Page.
- Choose the post you want to promote.
- Click on ‘Boost Post.’
- Select the goal of your boosted post.
- Choose a CTA.
- Select your target audience (be specific).
- Set your budget.
- Select the placement of your ad.
- Choose a payment method.
- Click on ‘Boost Post Now.’
|Price: It depends on how much you choose to spend on the post.|
Step up Your Small Business Marketing Strategy
So, what do you think about our list of marketing ideas for small businesses? Are you ready to try them?
Limited resources determine marketers to get creative with their small business marketing strategy. And sometimes, this leads to powerful ideas that push your company forward.
To help you set up your small business marketing strategy, we have a 14-day free trial for our social media management tool.
Get ready to create, edit, and schedule content on all your favorite social media platforms from only one dashboard.