List of Must-Try Content Marketing Tools
This is Chapter 2, Part 3 from the Content Types and Ideas Guide.
If you are a marketer, most probably you are using content marketing as a part of your marketing strategy.
And if so, how can you get things right and work on your content marketing the proper way? How do you achieve the best results?
Well, one of the keys to achieving successful content marketing is the fact that we can use many, fantastic marketing tools that simply make things easier to work on and implement.
So, I’ll just mention the most important content marketing tools that you must be aware of when working on your content, and you’ll surely see the difference after using some of these tools.
Regardless of whether you’re just starting to use content marketing or you’ve been using it for a while, the following tools will help you get the most out of your content strategy.
1. Google Docs
Google Docs is an essential tool for all marketers – as it’s the best place where you can draft your articles.
It’s also the best platform for collaboration, not to mention that it’s easy to use and has a great user experience. And, it’s free.
With Evernote, you have the chance to stay organized, capture your ideas, and share notes – all in one interface, across multiple operating systems.
So, if you need a place to put down your thoughts and ideas, Evernote is great for that. And the best part is that you can share your notes with your colleagues as your entire team can have access to these thoughts and ideas and you can have the possibility to collaborate.
Also, Evernote is available across all devices and it’s a great place to add all the information you want to organize.
Image Crop via Evernote
3. Social Animal
You can simplify your entire content marketing process with Social Animal. Here are some of the incredibly useful things you can do with Social Animal.
- Scrape content ideas that actually pique your audience’s interest.
- Track millions of articles and their performance. Sort them according to their engagement on social networks, such as Facebook, Twitter, Pinterest, and Reddit.
- Discover Influencers based on the content they share and even take a sneak peek and see the exact articles.
- Devise a Facebook strategy by uncovering insightful metrics.
- Monitor brand and keyword mentions.
- Find out how a keyword or a competing domain has performed historically with historic metrics.
Image Crop via Social Animal
Feedly is one of the best ways to keep track of sites and topics you are interested in and want to follow – all in one place. You can check it daily to simply keep up with the news or to find items to share on social media. It provides the opportunity to research new topics to fill in your content calendar.
Image Crop via Feedly
Buzzsumo is great when you need help you find trending topics in your niche. Additionally, it provides information about influencers you might be interested in.
Here’s how Buzzsumo can come in handy:
- It can help you discover the content that’s most shared on all social channels
- It provides the opportunity to choose the best popular topic for your content
- It can help you find out, what social platform is better for you to promote your social posts
- It is a great tool for content planning and scheduling
Image Crop via Buzzsumo
Colorcinch is a web-based photo editor that allows you to create beautiful designs and photo edits with just a few clicks.
With Colorcinch, you can access a robust collection of premium vector icons, overlays, masks, and filters and apply unique specialty effects to easily transform any graphics into stunning visuals that will surely intensify your content.
Colorcinch is refreshingly easy to use, thanks to its very intuitive interface. Plus, it’s free and no sign-up required.
MailChimp is an excellent choice when it comes to email marketing.
MailChimp can help you:
- Engage with your users
- Find a new audience
- Improve your brand awareness
- Create a successful email campaign that shares updates, sell products, or tell your audience something important or useful.
- Create an email list with subscribers who are engaged with your content
- Track open rate and click rate in this service.
Image Crop via MailChimp
There are many collaboration tools out there, however, Trello is one of the best ones. Planning should be really simple due to the layout that makes it easy to get started and stay focused.
Trello is an excellent organization and productivity resource – with boards, lists, and cards – to schedule content writing, posting, as well as sharing. You can also leave messages for others in your team and share content all in one place.
Image Crop via Trello
But Trello is also a simple project management tool, which means it can be used for many purposes.
StoryXpress is a video marketing platform where you can record personalized videos, host pre-recorded videos in an ad-free environment, embed them on your websites, and analyze its performance, all in one place!
The platform allows you to add annotations like lead form, Call to action, meeting CTAs, and banner directly in your videos to make it actionable and boost sales.
With Canva you’ll find it simple to create and share images for social media platforms, blog posts, podcasts, videos, etc. With Canva, you don’t even need to have exceptional graphic design skills.
A great thing about Canva is the fact that it comes with pre-built templates and layouts, which means you can easily and quickly create eye-catching images your readers will like and enjoy. And the best part is that you can get the most functionalities for free.
Image Crop via Canva
11. Google Analytics
Google Analytics (GA) is one of the most extensively used platforms online. The basic configurations are easy-to-use, and it’s free. So, consider GA, because when it comes to content marketing tools, measurement plays a great role.
Image Crop via Google Marketing Platform
WordPress is the most used content management system (CMS) in the world – it allows you to host and build websites. Also, WordPress contains plugin architecture and a template system that allows you to customize any website to fit your business, blog, portfolio, or online store.
But what’s the difference between WordPress.org and WordPress.com? Well, the first difference you need to take into consideration is that WordPress.org is: free. 👇
Image Crop via WordPress.org
And WordPress.com is $3 per month, $5 per month, $8 per month, or $25 per month, $45 per month.👇
Image Crop via WordPress.com
WordPress has been proven to be a quite powerful tool to rely on in your content marketing program.
Airstory is a great tool that comes in handy when you need to save quotes, images, and multimedia – so you can drag and drop it into any application where you do writing. So, it’s an excellent tool for collaboration, as well as for writers who are working on longer-form content, like long-form guides, books, or ebooks.
Image Crop via Airstory
Kred is a platform that measures your online influence by analyzing Facebook and Twitter activity so that you can have the opportunity to reach out to influencers who can positively impact your business the most.
By using Kred you get the help you need to find and connect with influencers who can amplify your content (your message) on the social media platforms.
Image Crop via Kred
The difference between Kred and other influencer tools is that this one lets you build up your very own “influencer” status – and this way your online presence is enhanced.
Image Source: Suttida Yang
And guess what? Once you’ll get a boost on your presence, so will your content. And, Kred is an excellent resource for building credibility and trust with your audience.
15. Headline Analyzer – CoSchedule
If you want to know whether the headline you came up with is good, you need a headline analyzer. And CoSchedule’s Headline Analyzer does the job well. It scores your headline based on several different factors such as length, word balance and picks the headlines that convert.
With this Headline Analyzer, you’ll be able to create scannable and engaging headlines.
Image Crop via CoSchedule
The cool thing about the CoSchedule tool is that it’s free, and very helpful because it provides you with many headline suggestions that you can use to make your headline better.
Vidyard is a video marketing platform and its purpose is to help you host, share, as well as promote video content on your website.
Vidyard’s video analytics are great for running A/B tests and personalize videos, not to mention that you can also gate videos at a certain time length to facilitate the capture of leads.
Image Crop via Vidyard
Creating great content for Twitter isn’t enough, you also need to know the best time to send out tweets to reach your audience. Well, that’s pretty much the point of using Tweriod – to always know the best time to send out tweets.
Image Crop via Tweriod
The benefits are clear – more people will see and therefore engage with your content (tweets).
Ahrefs is a great SEO tool that you can use for everything from tracking the rankings of your keywords to analyzing your competitors’ keywords and traffic, and more.
The best explanation about this tool comes from Ahrefs: “Ahrefs helps you to learn why your competitors are ranking so high and what you need to do to outrank them.” 👇
Image Crop via Ahrefs
So, with Ahrefs you can track your progress while being aware of what the competition does. When it comes to content, after creating your piece of content, you can use Ahrefs to get a better understanding of how it performed.
Zadro Web offers its SEO Auditor for free, and the interface is clean and simple. Check your top keywords, domain authority metrics, page load time, and many other on-page SEO factors. Best of all, the PDF report is non-branded and can be used as a sales tool for new or existing clients.
If you want to create quizzes online, use a tool like Playbuzz.
Playbuzz describes their tool the best way: “The Playbuzz platform and its real-time analytics tools enable partners to engage users, boost reach, raise brand awareness, improve monetization capabilities, and optimize content for maximum social interaction.”
Image Crop via Playbuzz
Spelling or grammar mistakes give you a hard time? Enter Grammarly. This service will help you to catch unintentional mistakes, word usage, overused words, etc. And the best part is that it provides you correct variants.
Image Crop via Grammarly
For polls, use the tools built into many social sites, or try WPForms.
WPForms is a great tool for business owners, bloggers, designers, developers, photographers, etc. The only thing required when you want to use WPForms is that you must have a self-hosted WordPress site.
Image Crop via WPForms
Coming up with content and then sharing it across a variety of social platforms is essential for your business. However it also takes up a lot of time, doesn’t it? Enter SocialBee!
SocialBee’s All-in-One Social Media Management Tools and Concierge Services help you with Content Creation, Posting, and Recycling; and More.
Automatically post on all major networks; organize your content in categories for the best content mix; effortlessly repost your evergreen content for maximum impact, and save lots of time in the meantime.
Use the RSS implementation, Import Features, Browser Extension, or the Social Media Specialist Concierge Service to have content added to SocialBee automatically.
SocialBee also offers an ever-growing number of Concierge Services where SocialBee’s Teams (yes, these are real humans) of Social Media Specialists give you peace of mind so you can focus on your business.
They help you get started, create content, and improve your social presence, get you more leads, and save you even more time.
SocialBee is used by thousands of Small and Medium Businesses, Startups, Solopreneurs (Authors/Coaches/Professional Bloggers), and (Social Media) Marketing Agencies from all around the world.
You can read more about SocialBee here.
Never thought that the above content marketing tools could be your special ally in your content marketing strategy? Well, as you can see, content marketing tools are the easiest way to get the most engagement out of your content without spending more time and energy than you should achieve great results.
How do you pick the best tool? Simply pick the ones you like and consider to be helpful in your content strategy and discover which one of them brings in the best results.
While content marketing tools are essential in your work, don’t solely rely on these tools when it comes to coming up with an excellent content marketing strategy. Come up with the best strategy for your business, and then use these tools to get the job done faster and more efficiently.
While there are many other content marketing tools out there, I think the ones I’ve included in this guide will help you take your content marketing to the next level.
Would you like to read the full Guide? Read the full guide to discover what types of content work best for you.