Have you ever felt that rush to start something tomorrow, and promised yourself you’d keep doing it over time? It could be anything – starting a new hobby, learning a new skill… or starting a blog.
Tomorrow comes, you’re all excited about starting a blog and then it hits you. It’s not just about that. Starting a blog is just the easy part. You’ve found the perfect subject, and you’ve come up with some quality content your audience is going to love.
But in the long run, finding topics to write about becomes the harder part. Especially when there’s a deadline knocking on your door. Add to that a few moments of what could be called “writer’s block” and you’ve found yourself facing the hardest part about quality content.
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Even a professional writer has those moments when there’s no idea popping out, leave alone topics to write about. The topics exist, but how do you present them to your audience? What angle do you choose? If it were as easy as being given a simple word that could transform into a beautiful piece of text, we wouldn’t be here.
So, how do people find the topics to write about? Is it pure luck, imagination, or just a case of writing about what you want? Or is it a routine or some kind of structure that takes into account elements such as an audience or business scope? Truth be told, it’s a mix of everything. You need a pinch of structure, as much as you need a pinch of imagination.
Let’s get straight to the point then – what is the purpose of a blog, how does one find relevant topics to write about and where do content ideas come from? Let’s brainstorm away and see the final product!
What’s Your Blog For?
Before you get started though, you might want to set some goals for your website, and especially your blog. You might want to touch upon the reasons behind starting a blog and what problems they might address. There are some questions you can ask yourself to find out what is the purpose of a blog:
- Do you want to generate more leads?
- Do you want to drive traffic?
- Do you want to connect to your audience and build trust?
- Do you want to build a stronger brand?
- Do you want to boost your ranking on search engines?
- Do you want to establish your business as an expert in the field?
Depending on the reasons you have in mind, you will be able to figure out the purpose of a blog and start building from there. It will also allow you to better plan your strategy and get started on delivering quality content to your audience.
You will also need to focus on the best practices attached to a blog post, as there are many types of content writing. This refers to a structure, style, and even content length. For example, it is usually recommended that a blog post has between 1500 and 3000 words.
How to Find Relevant Topics
Now that you’ve found out the why, let’s go on and find out the how!
1. Listen to Your Audience
Your business revolves around your audience, and this includes even choosing the topics to write about. Knowing your target audience is crucial – you’re reaching a group of people who are interested in something you can offer them.
Let’s think of an example: your blog is concentrated on digital marketing, and all of a sudden, you start writing some blog posts about living a healthy lifestyle. In the end, it’s not a relevant topic to write about on your blog.
You can tackle subjects that are linked to digital marketing, but not subjects that are from a totally different field. A healthy lifestyle is great, but is it really one of the relevant topics to write about when it has nothing to do with digital marketing?
Content ideas can also emerge if you take a moment to look at what your audience is talking about. Long gone are the “word of mouth” days, when having access to information was not as easy. And finding topics to talk (and write) about is one click away.
Your audience could be talking about a topic in different groups, for example. Or, on social media platforms such as Facebook, Reddit, or LinkedIn. Other online communities could also be a good starting point for finding topics.
However, you also need to take into account that just because people are talking about a topic, it doesn’t make it 100% suitable for your blog. You can perform a quick search on Google, using the keywords you’d want to use, to see if the topic is of interest to your readers and if there’s any search volume attached to it.
If the numbers look promising and there’s any potential for some search traffic, you might’ve just found yourself a winner.
2. Twitter Hashtags
Twitter hashtags are also a good starting point if you want to find topics to write about. Popular hashtags and the latest trends can also give you a bit of inspiration when in need. Twitter is all about the concept of microblogging, and one small idea can turn into one of your best blog posts to date! But, how do you use them, exactly?
Identifying the right hashtags for your business is the first and most important step to take. A general hashtag that isn’t relevant for your business is not going to cut it, as you need to remain attentive to your targeted audience.
We’ll go back to the digital marketing example. If your business focuses on digital marketing, you can start searching for #digitalmarketing. You can also browse the trending topics to check if there’s anything of interest you might’ve missed.
There’s one thing you need to keep in mind when browsing through Twitter hashtags, though. Only because a hashtag is popular, doesn’t mean it’s relevant to your business. And unfortunately, it won’t make the content created based on that hashtag quality content.
Speaking of content, coming up with content ideas seems overwhelming sometimes, doesn’t it? We know inspiration is not a 24/7 hero. This is why SocialBee offers article writing services. Your articles will be a mix between quality content and an eye-catching component.
3. Older Posts Check
If you’ve had your blog for a while, then there’s some older content that you can use as an inspiration fountain. Yes, you’ve read that one right – your older content can help you come up with relevant topics to write about.
Think about your articles as a part of a story, where each article represents a chapter. You drafted a blog post about how to write epic Instagram captions. You’ve mentioned all the details that compose that amazing Instagram caption. These details could refer to the first line, hashtags, emojis, or CTAs. While you’re going through the article, you realize that you could use another Instagram-based article. And that article is based on how to find an Instagram theme that defines your brand.
Of course, this is just one example of an idea that one could use. While browsing through your older posts, you could come across helpful keywords or phrases. In regards to keywords, you can, later on, analyze them in a tool such as Ahrefs to find out their search volume, as well as the keyword difficulty. This is an essential step in terms of prioritizing your content and planning your strategy further.
Checking older posts can even spark ideas that require further exploration. And they could all light that bulb of inspiration!
Older blog posts can also give you an idea of which posts perform well, by using analytics. Certain topics might bring in more traffic than others, and also ensure a better user engagement rate. Other topics might set you as an authority figure, while others might just boost your online presence. Take a look at your metrics, and you will get a clearer idea of what works and what doesn’t.
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4. Check Your Competitors
Every business out there has a competitor, and analyzing your competitors can also help you with some ideas. Of course, as long as they have a blog.
But how do you analyze your competitors? Here are a few examples:
- Looking at their blog
- Adding their domain in Ahrefs / SEMRush
- Adding their domain in a tool for competitive analysis
- Monitoring their social media accounts, to get insight into topics they’re targeting
By doing a competitor check, you can get a hold of the topics they’re writing about, and also figure out what keywords they’re using and ranking for. Headlines are another element you might want to analyze.
|Certain headlines can be more successful than others, and they have a “How to” or “X tips for a …” structure.|
Just a few words from the headline can give you a relevant topic to write about.
You can also get an idea of the style they’re using on their blog. For example, your competitor might write enticing articles. However, they might not concentrate that much on providing the audience with infographics. Or, they might use too many infographics and too little text.
Either way, it can give you a bit of insight into what works and what doesn’t in terms of content ideas. And a close analysis can help you concentrate on aspects you or your competitors might’ve ignored.
5. Answer the Public
Have you ever wondered what questions people are asking about a certain subject? Or what they might want to know when they’re searching for a keyword such as chocolate? The possibilities are endless and having an answer to some of their curiosities is another starting point for content that is of interest.
But how do you go around it? There is one tool that can help you out with some answers to the most burning questions of your public. AnswerThePublic listens to autocomplete data from Google or other search engines and then gives you phrases and questions that are related to the keywords used by the public. It’s almost like reading minds!
AnswerThePublic can help you tailor content that is in line with your audience’s needs. It will also help put an end to any writer’s block, and help drive traffic to your website. It takes only one or two words to obtain the best results, and you can search for topics, brands, or products. From there on, let the inspiration flow!
Finding that perfect topic to write about is not always a walk in the park, and that’s true. There’s also the possibility that you’ve found that perfect topic, but all you can do is stare at a blank document. As a side note, we might’ve just given you a content idea: how to overcome your writer’s block!
There are a few things you can do to come up with that quality content your blog needs, though. Those things involve listening to your audience and making use of social media, on the one hand. Then, they involve taking a look over the fence, to your competitor’s blog, and re-reading your older posts. The last one might sound like a painful experience, but it can help you grow and even come up with new content ideas!
Writing about a topic is an entire process, and it doesn’t only rely on one’s creativity. It also needs a bit of structure and research to get to that point of delivering quality content.
Practice makes perfect, but it can sometimes become overwhelming to keep up with the entire writing process. SocialBee can help you out with the article writing process, and help you deliver quality content to your audience.
Don’t hesitate to take a look at our article writing service and even try a 14-day free trial if you’re interested in a social media management tool – to promote on social the articles you’re writing. Win-win!