Social Media Marketing Glossary

Marketing trends trouble? Understanding the latest marketing terms sets you on the correct path. And SocialBee is all about that.

Keep up with the latest social media terms, concepts and trends thanks to our comprehensive glossary. 

Glossary Terms

A | B

CD

E | F

G | H

I  | J

K | L

M | N

O | P

Q | R

S | T

U | V

W | X

Y | Z

A

A/B testing (often defined as split testing) is the process of analyzing two versions of a website page, text, or some other marketing element and…

AMA

AMA stands for “Ask Me Anything” – an interactive exchange of questions and answers where the interviewees can be either a famous person…

B

B2B

The term B2B indicates “business to business.” This definition describes all businesses that produce goods and services that are targeted towards…

B2C

The term B2C (business-to-consumer) represents the process in which a business sells products or services directly to consumers, who are the…

Emojis are giving us quite a new realm of interpretability when we’re online, but they’re not exactly real. Fortunately, on the other hand, Bitmoji allows…

Blogs were originally known as “weblogs”. They were used to make people write about their everyday activities. Their normal tasks became content…

This is a type of paid advertisement, mostly on Facebook, promoting an existing post from a business page. Facebook’s Boost Posts amplifies the…

Brand

A mark is a sign, label, emblem, name, term, and/or sentence that businesses use to differentiate between their goods and others. To build a brand…

The buyer journey describes the stages buyers go through before making a purchase. This helps companies connect better with their target…

C

A call to action is the part of a marketing message that tries to convince an individual to carry out the desired action. Call to action (CTA) is…

Canva is a multimedia platform loaded with different design functionalities and features that allow you to create visual content, graphics…

A caption refers to a short piece of text placed under/ beside a picture in a social media post, magazine, book, or newspaper that describes that…

Churn rate, also known as customer churn or attrition rate, shows the percentage of customers or subscribers who decide to stop interacting with…

Digital content comes in many forms, from text and audio and videos files to graphics, animations, and images. Typically, digital content refers to…

Content curation is the process of collecting information that is relevant for a particular topic and then sharing it on social channels by linking back…

Content marketing is a digital marketing technique in which businesses continually build truthful, straightforward, and informative content for an…

When it comes to marketing, a conversion is an action taken by a website visitor, that is considered beneficial and cost-effective for the website…

Comments are messages posted by users in reaction to social media or blog posts. They can take the shape of feedback, questions, praise, or even…

D

Discovery calls are considered the most important conversation you need to have in the sales process. They set the tone and trajectory of your deal…

E

An ebook or electronic book is, simply put, the digital form of a traditional book. It can be accessed by means of any digital platform, be it desktop…

Engagement is a term used to describe any sort of interaction with the media content of your brand. Engagement is associated with the level of…

Emojis are more than the messaging trend of the millennials. Think more of them as simple words. These small, emotional characters from 😜 to…

Evergreen content is search-optimized content that retains its relevance for readers over a long period of time. Just like evergreen plants that retain…

F

Facebook is an online social media networking website launched in February 2004 where people can post and share information and photos about…

A follower is a person who follows the opinions, ideas, beliefs, and teachings of another. In social media, a follower is someone who has subscribed…

G

GIF

The term “GIF” stands for “Graphics Interchange Format.” GIF is an image file format mostly used for images on the web which sparks in software…

Google AdWords is an online advertising platform created by Google that allows companies to pay in order to display advertisements, product…

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic and provides various statistics, as well as…

H

A hashtag is a word or phrase introduced by the symbol #, that classifies the associated text and shows what is the topic of a message on social…

I

An infographic is a graphic visual representation of data, information, or knowledge with the purpose of presenting information quickly and explicitly…

Instagram is a free American photo and video-sharing social networking platform created by Kevin Systrom and Mike Krieger and later owned by…

The Instagram Story feature allows users to share short-lived visual content that will disappear after 24 hours. As opposed to usual photo and video…

K

A keyword is a word that serves as a key to the meaning of another word, sentence, or passage. We can also refer to a word or phrase as the…

L

A lead is any person who shows interest in the product/service of your business in some way, shape, or form. Leads typically hear from a business…

A word used on Facebook to provide constructive feedback or to interact with things that are important to you. You can “like” content shared on…

LinkedIn is a social networking platform designed exclusively for business professionals. It allows users to highlight their skills and employment…

A LinkedIn connection is a person that is part of your contact list (also known as your network on LinkedIn. It is someone whom you have either met…

N

A newsfeed is a web page that is constantly updating in order to show the latest information or news. It is the ongoing transmission of data. The…

Content marketing is one of the techniques most commonly used by businesses seeking to secure their position in the online market. When it…

O

Organic reach represents the number of people who see and engage with a company’s content without paid distribution. It is the opposite of paid…

Organic search refers to the unpaid results that are listed in a search engine’s results page in response to a query. As opposed to paid search results…

P

Page Reach is one of the most important social media KPIs for marketers. It’s a metric that helps you determine how successful your social media…

Pinterest is a social media web and mobile application that allows users to share exclusively visual content in a bulletin board-type format. It works…

A podcast is a series of spoken word, digital audio files that are focused on a certain topic or theme. The term “podcast” can refer to an individual…

The most widespread definition of a prospect is that it is a potential customer that fits three main criteria: Fits the target market of your business…

Q

The most widespread definition of a prospect is that it is a potential customer that fits three main criteria: Fits the target market of your business…

R

Reach is the total number of people seeing your content. Think of reach as the number of active people seeing and engaging with your content. In a…

Reddit is a large collection of forums, social news, and discussion threads where users can share content, ratings, comments, and news regarding…

Return on Investment  (ROI) is a quality metric used to determine an investment ‘s validity and assess the variety of different ventures. ROI aims to…

S

With an increasing number of customers researching and online shopping, search engine marketing has become an online key marketing strategy…

SEO

SEO (Search Engine Optimization) is the process of growing the quantity and quality of traffic to your website by improving the visibility of the…

Snapchat is a well-known multimedia messaging app that lets users share pictures and videos (called snaps) globally. The content is meant to…

Social media is an interactive computer-based technology that facilitates the creation and sharing of various ideas, information, thoughts, as well as…

T

A person is tagged when they are identified by another user in a picture on social media. Whenever you post a status update or a picture on social…

In the first phase of any social media marketing strategy, you’ll find this concept: target audience. You definitely can’t look for “them” if you don’t…

A testimonial is a statement about the character or qualities of someone or something. It can also refer to a written declaration that certifies the…

TikTok (formerly known as musical.ly) is a social media platform that allows users to create and share short videos – 15 seconds. It’s the fastest…

The tone of voice is the reflection of your brand’s personality. What you say is important, but the way you say it will make an impact. After all,…

Top of funnel marketing refers to the first stage of the buyer’s journey. It is the part of the process where marketers should raise brand…

Web traffic is the number of web users who visit a website. Since the mid-1990s, it has represented the biggest portion of internet traffic. Web traffic…

Trends represent what’s popular at a certain point in time. A trend is a general development or change in the way people are behaving or in a certain…

For centuries, a “tweet” has been the sound a bird makes for most of its history. Nevertheless, the term ‘tweet’ has taken on a whole new meaning…

Twitter is a social network and a microblogging website, through which users can publish short messages, known as “tweets”, hence the name,…

U

A unique selling point (USP) is a marketing strategy that implies making unique propositions to customers in order to persuade them to switch…

V

A value proposition is a phrase that responds to the ‘why’ somebody should do business with you. This will persuade a potential customer that the…

First, you might be thinking that this word is similar to “blog”! While we totally agree, there’s quite a difference between the two terms. The distinction..

W

The term “webinar” is basically a combination of the following two words: “web” and “seminar”. A webinar is a remotely conducted function that is…

WhatsApp is a cross-platform instant messaging application that allows users to exchange text messages, videos, images, location and other…

It’s a type of informal oral communication. It refers to the process of telling people about a certain product or service because you think it is great…

Y

This online video sharing platform started as a venture capital-funded technology startup back in February 2005, by three former PayPal employees…

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