Social Media Marketing Glossary

Marketing trends trouble? Understanding the latest marketing terms sets you on the right path. And SocialBee is all about that.

Keep up with the latest social media terms, concepts and trends thanks to our comprehensive glossary. 

Glossary Terms

Canva

What is Canva? Do professionals use Canva? How advanced is Canva

Canva is a multimedia platform loaded with different design functionalities and features that allow you to create visual content, graphics, presentations, advertising materials and branded social media content for your business or for personal use.

The online tool offers users hundreds of professionally designed layouts and templates to choose from but also gives you the option to create your own visuals from scratch. Canva is available both on desktop and mobile, both of which have free-to-use or paid versions. Users can edit their designs, upload them using a simple drag-and-drop system, as well as purchase physical products based on the layouts created. The latter can be printed and shipped for an additional cost.

Canva can be used directly in your browser to create professional-looking visual content. It includes easy-to-use features like manipulating text, adding stickers or shadow effects and layering images. You also have an entire library of fonts and stock pictures to choose from in order to create each design. The interface is intuitive and user-friendly, making a variety of tools and resources easily accessible.

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The platform was originally named Fusion Books, back in 2007, when co-founders Melanie Perkins and Cliff Obrecht joined forces to create its initial version. After hardcore Googler, Cameron Adams, got on board, Fusion Books became “Canvas Chef”. However, everyone disliked the name and after the team’s French engineers pointed out that the word “canvas” is pronounced “canva” in French, the latter became the platform’s official name.

The pitch for this online tool was initially turned down by over 100 investors. Despite its lack of funding, Canva has become a widely-used design tool even among graphic designers. And with the importance and popularity of visual content on the rise, the tool’s use is most likely going to continue its growth. The platform has now amassed a global user base of over 15 million monthly active users.

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