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Social Media Marketing Glossary

Having trouble understanding a new social media marketing concept? The next step: expanding your knowledge and becoming a marketing connoisseur.

Keep up with the latest social media terms, concepts, and trends thanks to our comprehensive glossary. 

Glossary Terms

Direct Message (DM)

Table of Contents

What Is a DM?

DM stands for Direct Message and it’s a private message sent exclusively to another person on a social media platform. It allows social media users to send private messages without the worry of their posts being seen by everyone following them.

DMs can be used for simple conversations with friends and family as well as for customer support and marketing purposes.

How Should Brands Use DMs in Marketing?

Direct messaging (DM) has become a way to provide customer support, engage with customers, and improve conversions.

Delivering outstanding customer service is both faster and more effective when done through DMs. Through private communication, businesses can respond quickly to customer inquiries and complaints and escalate with ease any problematic situations before they get out of hand. As a result, brands get to provide an amazing customer experience.

Direct Messages can be a powerful tool to convert followers into customers since you can provide them with the essential information they need to make informed purchase decisions. Furthermore, messages that provide information about new product releases, promotional offers, discounts, and other exclusive content, can help entice users and drive sales.

Even without a promotional intent, engaging with customers through DMs can be a powerful tool for building relationships and increasing customer loyalty.

By directly engaging with customers and encouraging them to voice their opinions or provide feedback, brands can build meaningful relationships that will foster trust between the company and its target audience.

The Benefits of Using Social Media DMs

Not sure why you should interact with your prospects in a direct manner?

Here are some of the many benefits of leveraging social media DMs as a brand:

  • Increase traffic: Direct messages can be used to direct your followers to valuable resources on your website, which in turn can help you increase traffic and boost visibility.
  • Stay connected: Sending direct messages helps you connect with customers, partners, and collaborators. This way, you can quickly respond to questions, comments, or concerns.
  • Provide faster customer service: Respond quickly to all your inquiries by using social media chatbots. As a result, you will provide 24/7 support and save time and effort in the meantime.
  • Improve conversions: Social media DMs provide a great opportunity to further engage customers in the buying process. You can use direct messages to send helpful information about your product, such as features and benefits, pricing, delivery options, and more.

Direct Messaging Best Practices

To send direct messages that help you fulfill your business objectives, you have to follow five simple best practices.

Here are the best tips for using social media DMs as a business:

  • Be helpful: Provide helpful information, be friendly, and listen to what the customer is saying in order to respond appropriately.
  • Follow up regularly: Set up systems to ensure you follow up with customers and provide updates or additional information where needed.
  • Track your performance: Monitor response rates and customer satisfaction levels to ensure you are providing a high-quality service.
  • Use chatbots: Chatbots are a great way to automate customer service by providing 24/7 support and responding to common inquiries. By doing so, you can reclaim time to create personalized messages and other projects.
  • Respond quickly: Aim for a short response time in order to maintain customer satisfaction and instill a sense of trust.

Frequently Asked Questions

No, a direct message (DM) is not the same as a text. While texting involves sending a message via SMS to your contacts, a DM is communicated through social media platforms such as Twitter, Instagram, and Facebook.

A DM on Instagram is a direct message, which is a private conversation between two Instagram users. This allows users to exchange messages and media such as photos, videos, GIFs, and more in a secure way. You can send DMs to your followers or anyone else you are connected with on Instagram.

Enabling Direct Messages on your social media accounts is different from platform to platform. However, the process tends to be similar. You will usually be able to activate your Direct Messages by going to your account’s Privacy Settings.

You can also choose to receive messages only from people you follow or allow anyone to send you a direct message (ideal for businesses).

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