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Social Media Marketing Glossary

Marketing trends trouble? Understanding the latest marketing terms sets you on the right path. And SocialBee is all about that.

Keep up with the latest social media terms, concepts and trends thanks to our comprehensive glossary. 

Glossary Terms


What is a follower? How can I get followers? Are followers important?

A follower is a person who follows the opinions, ideas, beliefs, and teachings of another. In social media, a follower is someone who has subscribed to an account in order to receive all the updates.

It refers to a user who consciously chooses to see all the posts of another user in their newsfeed. Getting followers is one of the main goals of online businesses that are active on social media.

Instagram, Twitter, LinkedIn, and Facebook all have a type of newsfeed that delivers content for users. These news feeds mainly consist of posts, images, videos, and articles from different people that the users have chosen to follow.

It is useful to know that follows are not the same as likes or shares. People like, share or retweet a post when they find value in that individual post, but a follow is much more than that.

It indicates that a user is interested in getting constant updates. A follow basically shows that there is a higher level of engagement.

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Building a following is for sure a great way to promote your business. However, if you want to get quality followers, you need to consider a few things. First of all, it is crucial to be regular and consistent.

Make sure you create a schedule for posting your content and just stick to it. Then, ensure that you speak to your market. In social media marketing, it is important to post about topics that are relevant to your followers.

Also, don’t forget to respond to your followers – respond to comments, mentions, and whatever questions they have. This is how you will strengthen your connection with your followers.

If you want to have more followers, one of the most important things you have to do is to create unique content in order to stand out from the crowd. It’s also helpful to use popular hashtags in your social media posts.

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