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What is an Instagram story? How do you make an Instagram story? Should I use Instagram stories?
The Instagram Stories feature allows users to share short-lived visual content that will disappear after 24 hours. As opposed to usual photo and video posts, Instagram stories are not published in the tiled gallery of a user’s profile but can be accessed by tapping their profile photo.
The presence of an Instagram story is highlighted by a colorful circle surrounding the account’s profile picture. Once accessed, the story will appear full-screen, showing all of the content that was shared in the last 24 hours in chronological order.
To create an Instagram Story, you will need to follow the steps below:
The viewers of your story are determined by your privacy settings. If your account is private, only your followers can see your Instagram Story. If your account is public, or you have a business account, your followers will be able to see your story in their feeds, but anyone will be able to see it from your profile.
Another important feature is the Instagram Story Highlight. You can use this in order to keep your stories around for more than 24 hours. Highlights appear as circles on your profile, just above your gallery.
One might think of story highlights as folders. You can create them based on specific hashtags or themes, add covers, and name them accordingly.
If you have never created a Story Highlight before, you will need to follow the steps below:
Once you’ve created your first highlight, things get simpler, as you can add additional Story Highlights directly from your profile, without having to go through all of the steps above.
Instagram Stories are a great way to engage with followers and lots of brands have built successful campaigns around this feature. You can make your Stories interactive by including CTAs, questions, chats, or quizzes. According to TechCrunch, one in five stories published by the brand results in a direct reply.
By using Instagram Stories, you get to use your content in a way that’s both visually appealing and engaging, and this might just be the perfect combination for increasing awareness and growing your brand.
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