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Keep up with the latest social media terms, concepts and trends thanks to our comprehensive glossary.
What does target audience mean? How do you determine your target audience? Why is your target audience important?
The first phase of any social media marketing strategy is the concept of your target audience. You definitely can’t look for “them” if you don’t know who “they” are.
It is important to know precisely who your potential customers are, as it helps to build effective brand communication strategies. It is therefore crucial to narrow the focus to your primary audience.
So, what exactly does target audience mean? A target audience is a community of individuals identified by certain demographics and behaviors. Companies also use what they know about their target market to build customer personas. Such individuals direct their marketing strategy decisions towards their client’s needs.
In order for customers to feel aligned with a product, service, or brand, they need to associate with the content and tone of the company’s message. Understanding which audience you address and what campaign you will create will make sure you speak their language. Learning the target can also promote check in on them with paid social media promotions.
So, the question remaining is how can you find your target audience? It helps to know your target audience (as well as who they are) before you can create content that is relevant.
Ideally, the definition of the audience should sync these three things: content mission; main audience; product, or service.
One thing you should always remember is to address your audience’s needs and desires rather than just simply talk about the service you offer. This is a major mistake that early content marketers make and leads you to misunderstand your audience.
Understanding your target audience consists of you doing your research properly. Reflect on the needs of your customers before focusing on your sales needs.
Material that makes your audience do something better — even without your assistance — focuses on the benefits that your product or service could offer.
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