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Tone of Voice
What is tone of voice? Why is tone of voice important? How can I define my tone of voice?
The tone of voice is the reflection of your brand’s personality. What you say is important, but the way you say it will make an impact. After all, we are all aware of how different a message can come across depending on its wording.
Strangely enough, when it comes to marketing, the tone of voice is actually related to written content, not spoken words.
Social media posts, pages, blogs, every piece of content published in the name of a brand acts as a puzzle piece. Put together they create the expression of a company’s, values, background, and mission.
A tone of voice can be uplifting, ambitious, friendly, funny, or empowering. The possibilities are vast. However, while expression in itself is endless, a business’s voice has to be well defined. Why?
Because the way you deliver content will help you engage with your target audience in a way that creates connections and builds trust.
So often we believe that emotional bonds can only appear in a human-to-human environment, but that’s not the case. Customers can also feel a strong connection towards a brand if they feel treasured, understood, and share the same values.
Take MailChimp, for example. The company’s tone of voice is informal, genuine, and always adds bits of dry humor to the table. They’re very precise about the way their brand should engage through content, as stated in their brand voice guidelines.
Implementing a tone of voice guide is a brilliant idea because it will help you stay consistent. In the process of determining what suits your brand best, you should focus on four main points:
More Leads, Less Effort.
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