If you are looking to generate more sales through your Instagram content, carousels are here to help you.
Instagram carousels are versatile posts that increase engagement, boost your reach, and bring you closer to achieving your social media goals.
A study of over 22 million revealed that carousel posts are the most engaging content type on Instagram:
- Carousels – An engagement rate of 1.92%
- Images – An engagement rate of 1.74%
- Videos – An engagement rate of 1.45%
In today’s article, we’ll teach you everything you need to know about Instagram carousels.
Keep reading to discover eight Instagram carousel examples that will inspire you to generate your own creative content.
What Is an Instagram Carousel Post?
An Instagram carousel is an Instagram type of post that allows you to share up to 10 images and videos in a single post format. The photos and videos within the carousel can be viewed by swiping left.
It has all the features of a single-image Instagram post. The only differences are the little design touches that notify users that they are seeing a carousel post:
- A small white square icon on the upper left corner of the post
- A counter that shows how many pictures are in the post
- Small gray circles that indicate how many pictures you have seen from the carousel
Instagram Carousel Post Size and Specifications
Before you figure out how to make a carousel on Instagram that stands out from the crowd, you first have to consider the specifics — image and video size requirements. Otherwise, you will end up with visuals that are either too big or too small for Instagram. This will cause important parts of your post to be cut out or not have the ideal quality you intended.
Although you can choose to post your Instagram carousels in a square, portrait, and landscape format, you must remember that all visuals must have the same dimensions.
To make your Instagram posts look flawless, respect the following Instagram carousel post requirements.
Image sizes for Instagram carousels:
- Maximum image size: 30MB
- Square: 1080 x 1080 px
- Landscape: 1080 x 608 px
- Portrait: 1080 x 1350 px
- Aspect ratio: 1:1 (square), 1.91:1 (landscape), 4:5 (vertical)
Video specifications for Instagram carousels:
- Ideal formats: MP4, MOV
- Length: 3 – 60 seconds
- Aspect ratio: 1:1 (square), 1.91:1 (landscape), 4:5 (vertical)
- Maximum size: 4GB
Now that you know the specifics of a carousel, it’s time to spark your creativity by looking at the following Instagram post ideas.
Promote Your Business
Having up to 10 images and videos in one post is a great opportunity to showcase your products and services by providing a more in-depth look at their features and benefits. Moreover, it’s an ideal post format for a new product/service launch.
Let’s imagine you have a business that manufactures and sells coffee machines. You launch a new model and you want to promote it on social media. Going for an Instagram carousel post will allow you to:
- Showcase all the colors the product comes in
- Present the main features of the coffee machine
- Demonstrate how to use the product
- Share both images and videos that make the product look more appealing
Furthermore, by making such detailed promotional posts you will spark more interest, and encourage more conversations surrounding your new product.
Rather than making individual posts that only emphasize a couple of features and benefits, your users get to learn all the details they need to know from. This is just from only one post with the potential to generate increased interest in your products and services.
And don’t forget about Instagram shoppable posts. By using this feature, you will be able to seamlessly advertise your products with the help of clickable shopping bag icons that show your product information.
Once users click on the icon, they are redirected to a page within the app that:
- Offers more details about your product
- Recommends other items listed on your page
- Displays a CTA that encourages users to visit your website
Here is an example of a well-done promotional carousel post from Rare Beauty. With just one post they showcase four products that go well together: a liquid and a cream blush, a highlighter, and an eyeshadow.
This is a great carousel post because:
- It is made up of high-quality product photos
- It highlights the beauty of the packaging
- It shows all the different shades and textures of their products
Make a Statement
Your products are not the only stars of the show.
Let’s not forget that social media is a place where you can connect with your audience. So, let your values speak for themselves and show what makes your brand unique and worthy of their time.
In a statement post you can share:
- Your mission, vision, values, and objectives
- Promote causes and charities important to you
- Speak up about relevant social events
- Emphasize the impact your business has on the world
Deciem’s carousel post is an example of meaningful content. They highlight the brand’s dedication to producing safe skincare products for their customers and the science that goes into it.
Show the Before and After
Actions speak louder than words. And showing how you can improve someone’s life through your business is more impactful than just listing the benefits in your Instagram caption.
Before and after carousel posts not only promote your products and services but also have an entertainment value. Why? Because they tell a story and show a journey of improvement.
Such posts apply to multiple topics: from weight loss transformations to home renovations and more.
Beauty professionals often use this type of carousel post to show their skill and versatility, which otherwise couldn’t have been fully expressed.
The following carousel post doesn’t only show the end result, but also the initial state of the client’s hair. Seeing just a photo of a great hairstyle is great, but it’s not as impressive as seeing the progress made by the stylist.
Educate Your Audience
To develop a strong social media presence, you have to mix up your content. Ultimately, you want to bring value through your content and show that you are more than an average business.
Therefore, you can use your platform to educate your customers by showing your professional expertise. As a result, you will gain more credibility and build a relationship based on trust with your customers.
Moreover, by educating your audience you can make a positive impact on your online community.
Our next example is from Wilson Wings. Through their carousel post, they give young designers a look into the logo design process. They dedicate each page to a specific step of the process, making the information well organized and easy to understand.
Post Customer Testimonials
Don’t let good reviews go to waste. Organize them into an engaging Instagram carousel post.
Your audience may not be fully convinced about purchasing your products and services, but customer reviews and testimonials can steer them in the right direction.
Just think about your buying behavior. What is the first thing you do before you buy from a new brand? You check the reviews. It makes sense that you want to see what other customers experienced before you.
In addition, posting your customer’s testimonials shows that you care about their views and value their input. Thus, creating a better and stronger community around your brand.
So, gather several reviews, add an attractive design, and let your customers boost your sales.
Show the Behind the Scenes
The key to building a meaningful relationship with your audience is to open up and be transparent about your business.
A behind-the-scenes look refers to sharing information that helps your customers get to know your brand better. You can post about: your employees, the process that goes into your products, the story of your company, anniversaries and celebrations, etc.
But let’s face it, your team is your greatest asset. So why not put the spotlight on the people that make everything possible.
That is what we do at SocialBee. Our Freelancer Spotlight is an ongoing Instagram tradition that celebrates all our talented bees.
Through these carousel posts, we can publish our team’s testimonials in a fun format that we can share with our Instagram community.
Redesign Your Blog Articles
Sharing your blog posts on Instagram the same way you do on Facebook or LinkedIn might not be that effective. Instagram doesn’t allow clickable links outside your bio, so users have to put in a little more work to access your link. Which they usually don’t do if they aren’t interested enough.
However, this doesn’t mean that you should give up promoting your blog on Instagram. At the end of the day, it is a great way to gain more traffic to your website.
By using Instagram carousels you can:
- Restructure your article in several visually engaging images
- Add attention-grabbing facts from your blog posts without revealing too much
- Provide your followers with the source of your post
As a result, you recycle your blog content and redirect your followers to your website. All while also providing knowledge that earns you credibility and authority in your niche. Bingo!
Here is a great example of a redesigned blog post.
Include User-Generated Content
Social media is a fun place where you can get to know your customers.
Rather than you having to be the only one posting for your followers, how about you turn the tables and let them provide you with new Instagram post ideas.
An effective way to get your followers to join in on the fun is to launch challenges, contests, and giveaways that require them to send content (images, videos, stories) in exchange for a reward (free products or services, a gift basket, a feature on your social media platforms).
In addition, with the help of user-generated content, you get to:
- Create a stronger social media community
- Understand your audience better
- Reach new audiences through their online friends
- Diversify your content
Aday’s Instagram carousel proves that you can promote your products with the help of your customers. Their audience gets to see their fashion on real people. It makes the brand more transparent, credible, and trustworthy. Moreover, they don’t just show how their clothes fit on realistic body types, but they also emphasize the quality of their products.
Social media is the perfect place to experiment with your content. Limiting your posts to just one image or video will prevent you from growing your platform.
Instagram carousels allow you to be creative and share multiple images and videos without spamming your followers. Moreover, by using carousel posts you add depth and versatility to your content that will help you keep your audience interested in what you have to offer.
So, start doubling your sales by using our Instagram carousel examples. Explore new and engaging content ideas that will make your products and services more appealing than ever!
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