What came first: the marketing objective or the marketing strategy? That is the question.
To us the answer is obvious — marketing objectives come before the marketing strategy.
Why? Because you can’t achieve something that you don’t define. Therefore, to run a successful marketing strategy, you need effective objectives that offer direction and clarity to help you and your team navigate your way to success.
For this reason, we decided to provide clear marketing objectives examples that will help you:
- Structure your objectives properly
- Add focus to your marketing strategy
But first, let’s see how one defines marketing objectives.
Marketing Objectives, Defined
What are marketing objectives, you ask? They are the outcomes that the marketing team plans to achieve in the future. As such, they outline both a clear direction for the marketing strategy and the specific actions that need to be taken to reach the desired results. Therefore, a great marketing objective must be:
SMART objective example:
“We will grow our Facebook audience by gaining 100 followers every month for the next 3 months.”
What Are Marketing KPIs?
Now that you know how to write down your business ambitions, let’s move on to our next important lesson: how to measure marketing objectives. As we mentioned in the ‘Measurable’ stage, marketing KPIs (or Key Performance Indicators) are values that help you monitor your progress and find out if you are on the right track for achieving your marketing goals.
To be more specific, let’s go back to our previous SMART objective example: “We will grow our Facebook audience by gaining 100 followers every month for the next 3 months.”
The KPI from this SMART objective is the number of new followers approximated (follower growth).
Here is a list of the main marketing KPIs you should use to evaluate the progress you made in achieving your marketing goals:
Why Are Objectives So Important for a Marketing Strategy?
Without defined objectives, a marketing strategy lacks clarity. The desire to achieve success in your business doesn’t have much meaning if you don’t know what you want to accomplish and what it takes to actually get there.
Moreover, smart objectives are a way to measure success. If marketers don’t outline clear objectives for their marketing campaigns, they wouldn’t have a way to measure their impact and ultimately improve their strategy in time.
Per quarter, you should aim to set three to five objectives to stay focused on your business ambitions, without overwhelming yourself with the pressure of achieving too much in a limited timeframe. Also, aim to set between two to four KPIs to help you monitor and adjust your marketing strategy.
10 Marketing Objectives Examples
Now that we know how to define marketing objectives and what makes them valuable to a marketing strategy, let’s have a look at 10 examples of marketing objectives that you should use for your business.
1. Increase Sales
We will start our list of marketing objectives examples with the most obvious one — increasing sales. If you are a business that sells products or services, your main focus will be to make more profit by selling more of what you have to offer.
To do so, you have several marketing initiatives at your disposal that help you increase your seals down the line (e.g. running ads, increasing website traffic, starting a limited promotion). It all depends on how much you want to achieve in a limited timeframe and the means available to you.
|Example of an increasing sales objective: “Boost sales by 10% in the next three months by increasing website traffic with the help of weekly promotional social media posts.”|
2. Generate Brand Awareness
Are you looking to get your brand noticed? In this case, you might want to grow your brand awareness. This will help you establish your business as a trustworthy entity.
By generating brand awareness you get your target audience interested in your business — the first step that allows you to turn leads into paying customers.
Having your target audience recognize, remember, and associate your business with key values means that you become their top-of-mind when they are considering making a purchase.
|Example of a brand awareness objective: “Increase brand awareness by sharing our blog posts once a week for the following six months on Facebook, LinkedIn and Google My Business.”|
3. Increase Market Share
Market share represents the percentage of a market dominated by a business. More exactly, the market share of a business is the number of sales made in a limited time frame compared to the total sales in the industry. For example, if there are 100 chairs sold every week, and a business sells 40 chairs a week, it means that the business in question has a market share of 40%.
Market share is important for any business because:
- It develops a cost advantage against the competition
- It increases sales and profitability
- It expands the customer base
- It boosts brand awareness and authority
|Example of a market share objective: “Obtain a 10% increase in the market share for product X by the end of the year by lowering its price by 10 percent.”|
Never miss an update from us!
4. Boost Customer Retention Rates
Focusing on customer loyalty is as important as gaining new customers. Moreover, experts say that it’s even more cost-effective to keep a customer than it is to gain a new one. A business can pay up to 25% more to gain a new customer than to maintain one.
Having a loyal customer base offers stability to a business by providing a consistent revenue stream.
To keep your customers interested in what you have to offer, you can invest in the quality of your customer service, improve your community management on social media, develop a loyalty program, and more.
|Example of customer retention objective: “Increase customer retention rates by 30% in a year by developing a loyalty program.”|
5. Generate New Leads
Attracting new leads increases your chances of gaining new customers and ultimately selling more of your products and services. Also, it keeps your business relevant and profitable.
Lead generation is a practice that draws new prospects to a brand and maintains their interest through lead nurturing. With the help of marketing communication strategies and audience segmentation, the leads start to trust and connect with a brand and ideally become paying customers.
|Example of a lead generation objective: “Generate 50% more leads in the following six months by collaborating with five niche Instagram influencers.”|
6. Gain More Website Traffic
Your website is a valuable part of your business and marketing strategy. It is part of your image, it communicates your brand identity, and most importantly is where you convert your leads into customers.
That is why businesses focus on getting as much traffic to their website as possible through both paid and organic strategies.
|Example of website traffic objective: “Increase website traffic by 15% in the next two months through link building and social media posts.”|
7. Increase Profits
All marketing efforts focus on generating profit. Sometimes, smart financial decisions include both reducing costs and investing resources in profitable marketing tools (ads, for example).
Ideally, businesses should find a balance between paid and organic strategies and constantly monitor what works best for their needs. To do so, marketers can regularly calculate the return on investment (ROI) for the tools and services they use in their strategy, as well as the customer acquisition cost (CAC).
|Example of profit increase objective: “Reduce the cost of paid ads by 20% for the following year and focus on SEO practices by starting a blog.|
8. Develop a Social Media Presence
Social media has become the perfect environment for business growth. With more and more users turning to social media to research businesses before making a purchase, there is no doubt about the impact it has on business growth, brand awareness, and brand authority.
Don’t forget to use social media management tools like SocialBee to create, schedule, and post your content. Thus, you will stay consistent and improve your reach and engagement rate.
|Example of a social media marketing objective: “Post three times a week on Facebook, Instagram, and LinkedIn for the next 12 months to gain 100 new social media followers each month.”|
9. Grow an Email List
The best part about email marketing is that you can easily measure if it’s working or not because you know exactly who received your email and the actions they took once they saw it.
To create great email marketing campaigns, you have to:
- Have a significant email list
- An email service provider
- Use powerful subject lines
- Create engaging copy
|Example of email marketing objective: “Double our email list within the next three months by creating a lead magnet and promoting it on our website.”|
10. Optimize Brand Positioning
Last but not least on our list of marketing objectives examples — brand positioning.
Positioning your brand is extremely important, as it controls the way your audience views and perceives your business. Also, it helps businesses stand out from the crowd and it differentiates their products and services from the competition.
Furthermore, setting goals and focusing on brand positioning should be a priority for your marketing team as it helps you manage your reputation and brand image.
|Example of brand positioning objective: “Create a strong brand positioning statement and communication strategy by the end of the month so that our employees understand the differentiating factors of our business.”|
You Got This
Now that you know all about setting smart business goals through the power of 10 strong marketing objectives examples, you are all set to go.
So, make sure you start the path to a successful marketing strategy with clear and measurable objectives. Define what you want to achieve, and you will have a way to measure success and maintain it by adjusting your marketing plan as you go.
Don’t forget that SocialBee can bring you closer to your marketing goals. Start your 14-day free trial today and build a social media presence that will help you increase brand awareness, gain more website traffic, generate more leads, and improve your overall marketing strategy.
Post on Social Media with SocialBee!
Create, edit, schedule, and post engaging social media content that will help you attract more leads with less effort.