SocialBee vs MissingLettr

How is SocialBee different from MissingLettr?


See how SocialBee can save you time over MissingLettr 💪

Both SocialBee and MissingLttr allow you to post scheduled items to your social media profiles, the main difference being that MissingLttr focuses mainly on creating campaigns for your blog, while SocialBee helps you better manage and recycle all your content.

That being said, we’re pretty awesome (granted, we might be a bit biased), here’s why:

Evergreen Posting – Content Reposting/Recycling

MissingLttr creates posts around a link you want to promote (eg a blog post). They create a variation of that post for evergreen posting, by offering some preset messages to promote your link.

However, for individual posts that are independent of your campaigns, you can only share them once.

SocialBee is a bit more complex when it comes to evergreen or shared-once content because you have so many options. You can create content that’s evergreen, content that only goes out once and content that expires at a specific time or after it was shared for a scheduled number of times. And such, you can replicate the ‘campaign-like’ feel of MissingLttr. Plus, we’re planning to make the UX side of ‘campaigns’ even more integrated.

You have a lot of control over posting times and separating your content based on campaigns, promotions, rss blogs, images and so on.

Content categories (or Content library)

As I mentioned earlier, MissingLttr offers two types of categories for posting: website campaigns and individual posts. The good part about it is that you can create a few campaigns all at the same time for different websites you are managing. Another nice thing is that you don’t have to worry about creating a variety of messages for the same link because the app does it for you. You might still want to tweak them, though, so they match your preference more.

The downside to this, however, is that you can only schedule your posts and campaign per days, but no specific hours.

With SocialBee, you can create different categories and then think of a schedule around those categories. To name a few of these: you can have your own blog to share articles from, you can import articles from RSS from people you follow or look up to, you can create a promotional category where you’d only add promotional posts that are used to speak and let people know about your business. Each one of these categories can be set up as evergreen (where the content is recycled) or ‘share once’ (where your content goes out once and then poof).

As for the schedule, you can either choose the default schedule which is the one we keep updated to the best social media practices, or you can schedule posting days and hours to your liking.

Powerful RSS and Pocket Configuration

As opposed to MissingLttr, SocialBee allows you to import RSS feeds or CSV Files to fill up your queue faster. But you can do so much more! Using our platform, you can add RSS feeds directly into your categories, Import links or CSV files, use your Pocket account to share different tags to multiple content categories and you can also choose to post each of these imports only once or Evergreen.

Extra – did I tell you about our very own Social Media Team?

Beside our powerful Social Media Management Platform, we have a Team of Social Media Specialists – or Social Media Bees, as we like to call them – that provide a suite of Concierge Services which will help you with Social Media Posting.

Find out more about our Concierge Services here.


How is SocialBee different from MissingLettr?

If you’re still having trouble wrapping your head around all this information, check out this chart that gives you an overview of the differences:


SocialBee MissingLettr
Schedule Content Check Check
Evergreen Posting Check Check
Calendar View Check Check
Generating Post Variants Cross Check
List View Check Check
Content Categories Check Cross
Audience Tools Check Cross
Custom URL and Tracking Check Cross
Concierge Services Check Cross
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So Should I use MissingLttr or SocialBee?

We’d love it if you used SocialBee, but we’ll help you make the decision yourself:

MissingLttr might be right for you if

  • You’re looking for minimal set up of your posts
  • You only want to focus on your own blog post campaigns
  • You’re not too particular about the posting schedule

SocialBee might be right for you if

  • You want to automate your posts more and save time to deal with the really important stuff
  • You want to be able to categorize and recycle your content

Having the content categories, and being able to recycle content makes it possible to post more often, even if you don’t have a VA or you’re not working on it full time.

Zachary Kyra-Derksen

Founder & Curator at Elon Musk News, Elon Musk Quotes

Have a one-on-one call with a SocialBee specialist