Boost Your Digital Marketing in 2021 with These 11 Useful Tools

Adelina

Adelina

CONTENT WRITER

Marketing is not what it used to be. 

Back in the day, marketing options were quite limited. You could promote your product or service by using billboards, newspaper ads, and if you had enough funding and clout, you could even get your ad on TV or the radio. 

But times changed. And now, in this digital era, we have new marketing channels, techniques, and tools that can help your business get the attention it deserves. And sure, it might not be as easy as it once was to advertise a product or a service, but we believe that with the plethora of possibilities that we have now, it’s definitely more exciting. 

Today, we are going to talk a bit more about the tools you can use to get better digital marketing performances in less time. 

Why Use Digital Marketing Tools?

Let’s say you’re baking a cake. You put all the ingredients in a bowl and it’s time to mix them. What will you grab; a whisk or a mixer? It’s quite likely that you’re going to go for the mixer. After all, it gets the job done faster and better. Once you got that extra time on your hands, you can spend it doing other important tasks, such as decorating the cake. 

The same thing happens in marketing —and pretty much any other field. You have the choice between doing things yourself or using tools to ease your work. Because after all, why waste time doing an activity that could be done automatically by a machine or a tool? 

But with so many tools in sight, how do you know which ones are good for business and won’t waste your money? To help you spend even less time researching, we have selected ten must-have digital marketing tools for ten digital marketing departments.  

1. SocialBee

Price: $19 per month (Bootstrap), $39 per month (Accelerate), and $79 per month (Pro)

For social media management, one of the best tools you could get your hands on is SocialBee. Social media is a channel that businesses can’t afford to ignore, and marketers agree. In fact, 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business

But if you started a few social media marketing campaigns, you’ve seen that posting and managing social media content is not at all easy. To stay on top of your social media game, you need to automate the process, and what better way to do that than with SocialBee. 

Most prominent features:

  • Multiple post categories and category-based scheduling​
  • Customizable posts for each social media profile
  • Bulk editor and import options
  • 10+ Integration
  • Customizable URLs

No matter the kind of content or the platform you’d like to post on, SocialBee will help you create, customize, and share your social media posts. 

2. Brand24

Price: $49 (Plus), $99 (Premium), and $199 (Max)

When it comes to managing your online reputation, you should definitely choose a tool like Brand24. Why would you manage your online reputation in the first place?

Well, the very first thing we learn as marketers is that building your brand should be one of your business’ main concerns. If you don’t have a well-established and trustworthy brand, people will simply not buy from you. This is why you need a platform that will help you gain a steady customer base through brand alone. 

Most prominent features

  • Track your mentions (aka the times customers mention you online)
  • Measure the discussion volume to identify sudden changes 
  • Sentiment analysis 
  • Influence score

If you are currently building your brand or you just want your brand to stay on top, then a tool such as Brand24 is a great investment. 

3. Teachable 

Price: $29 (Basic), $99 (Pro), and  $249 (Business

A great marketing technique that you can try is community building. You don’t just want to have a few scattered customers here and there. This is not great for your business, especially if you want your company to be around for a long time. 

Instead, you should focus on building a strong community of customers, and you can do that with Teachable

Most prominent features

  • Customizable online teaching experience
  • Many integration options
  • Trackable sales

Making online courses might be one of the best ways you can connect with your audience. Not only will you teach your customers and your partners more about your field, but you will also prove that you are an expert in that department. So if you plan to use teaching as a community-building method, then Teachable is for you. 

4. SparkToro

Price: Free, $50 per month (Starter), $150 per month (Standard), $300 per month (Premium)

All marketers felt the pressure of finding new ideas for the content creation process. Because the truth is, posting content about the same things can become redundant if it’s not done well. And one of the things you don’t want is bored followers. 

Using a tool like SparkToro can become very handy in the ongoing battle to avoid content that just doesn’t strike any interest in your audience. 

Most prominent features

  • Prioritize your content creation campaigns
  • Find out new trends and topics from your field
  • Analyze your competitor’s audience
  • Analyze your audience
  • Discover new opportunities for brand amplification 

So if you want to find out more topics and ideas so you can create great content, then you should definitely give SparkToro a try. 

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5. SEMRush

Price: $119.95 (Pro), $229.95 (Guru),and $449.95 (Business)

If your business has a website, then a search engine optimization tool is a must. If you want your website to be seen by as many people as possible, then you have to invest in SEO (search engine optimization). 

When correctly using SEO, you are increasing the quality and quantity of website traffic and exposing your business and your brand to new leads. In short, this is one of the best ways you can draw in leads to your website and try to convert them into customers. 

Most prominent features

  • Keyword Research
  • Content marketing
  • Competitors’ analysis 
  • Rank tracker 
  • Local and on-page SEO
  • Link Building 
  • Content optimization, creating, and distribution
  • Website monetization 

If you want to invest time in an organized, non-paid way of ranking high on the search engine result page (and it’s highly advisable that you do this), then you have to make sure that you’re doing SEO right. And with SEMRush, you can get the SEO results that you want. 

6. Xara

Price: Free, $12.95 per month (Pro), $16.95 per month (Pro+)

When creating content, be it social media posts, e-books, brochures, web banners, etc., you will need a design and video tool. People have always been visual creatures, so if you want to draw the attention of your target audience, then you better invest some resources in great and eye-catching designs. 

With Xara, you can do just that. Adding beautiful designs to your content has never been easier than with this design and video tool. 

Most prominent features

  • Drag and drop designs
  • Photo enhancement
  • Brand building 
  • Data visualizations
  • Team-friendly
  • Real-time document sharing and collaboration 
  • Shareable and trackable documents 

With Xara, you can work with your team to create awesome visuals for your documents and for your content. Make sure you don’t miss the opportunity of working with such a great design tool. 

7. Paymo

Price: Free, $9.95 per user per month (Small Office), $15.79 per user per month (Business)

No matter the department, you need a tool that brings order and helps you organize projects and tasks. The marketing department doesn’t make any exceptions. In fact, communication between team members is vital for the success of your marketing campaigns and your business. 

Paymo is the perfect tool that will make sure that everyone is aligned with the goals and trajectory of the marketing campaigns. 

Most prominent features

  • Task manager
  • Tiem tracking
  • Timesheet reports 
  • Team scheduling 
  • Invoicing 
  • Integrations

This tool will not only facilitate communication and increase overall productivity and accountability, but it will also assist you in invoicing your clients when they purchase your services. All in all, Paymo is definitely a tool you want to get your hands on. 

8. Wordtracker

Price: $27 per month (Bronze), $69 per month (Silver), and $99 per month (Gold)

Whether you want to invest in SEO or in PPC (pay-per-click), getting a keyword research tool is probably your safest bet. The reason is quite simple. You need to bet on the right keywords in order to rank well on the search engine result page. 

Knowing the right keywords is especially important in PPC because your financial investment depends on making the right choice and selecting the right keywords. 

If you do get the right keywords though, your ad will be seen by a lot of people. This effectively increases the chances of people clicking on your ad and seeing your product, which ultimately increases your chances of scoring a sale. 

A whole domino effect will be triggered by selecting the right keywords, which is why having the right tool is essential. And Wordtracker is a perfect candidate. 

Most prominent features

  • Discover your competitor’s keywords 
  • Discover niche keywords
  • Customize keyword reports
  • SERP comparison
  • YouTube and Amazon keywords

In a digital marketing world where keywords are a must, a tool such as Wordtracker is perfect. 

9. Hotjar

Price: Free, $39 per month (Plus), $99-$289 per month (Business), $389-$989 per month (Scale), Agency 

In order for your website to perform better and better, you need to track your performance and see how you evolve. So when it comes to website analytics, a tool such as Hotjar fits perfectly. 

So how can you see how your website is doing? Well, first you need to check how good your users’ overall experience on the website is. You can do that by looking at the landing pages that get the most visitors and the time each visitor stays on your page and on your website.  

Most prominent features

  • Visualized user behavior 
  • Recordings of what the users see
  • Incoming feedback
  • User behavior-based surveys

If you want to get in touch with your customers and increase your website’s performance based on your customer’s experience, then having a tool like Hotjar is the way to go. 

10. Mailbird

Price: $3.25 per month (Personal), $79 once (Personal), and $4.92 per month (Business)

Email marketing is one digital marketing channel that businesses can’t afford to ignore. The reason is simple: for every $1 you spend on email marketing, you can expect an average return of $42. 

But email marketing isn’t just great for your finances. By having continuous newsletter campaigns, you can:

  • Build your brand
  • Build a trusting relationship with your customers
  • Share important news (such as promotions or field-related information)
  • Stay in contact with your customers or leads
  • Build a reference list

But if you want to have a good ROI (return of investment) then you need to create a good email marketing strategy and a high-performing email marketing tool. And a great option that you can choose is Mailbird

Most prominent features

  • Unlimited accounts
  • Unified inbox
  • Google integrations for business 
  • Productivity apps
  • Snooze and undo-send buttons
  • Attachment search and quick preview

Once you have Mailbird, you can rest assured that your email marketing campaigns will be taken care of by any or all members of your marketing team. Make email marketing easy and accessible by using Mailbird.

11. LeadPages

 

Price: $27 per month (Standard), $59 per month (Pro), and $239 per month (Advanced)

Getting new leads is probably one of the most difficult, yet fundamental things that a marketing department can do for the well-being and success of a business. If you don’t get new leads, the sales team can’t close deals, and your business will not gain any more customers. And we all know that if a business doesn’t have any customers, then it doesn’t have a constant and advantageous cash flow. 

So lead generation is a task that your marketing team must deal with. But generating new leads, especially with your website, is not at all easy, which is why your marketing team will need a good digital marketing tool. We believe that LeadPages is the perfect tool you can use for this purpose.

Most prominent features

  • Create and publish SEO-friendly website pages by using premade templates
  • Simple analytics
  • A/B testing 
  • Free hosting
  • Great speed 
  • Integration of other tools

If you want your website to get you leads, look professional, and work well, then you have to get LeadPages. 

Bottom Line 

Getting the right digital marketing strategy might be difficult, but having the right tools definitely makes things a lot more manageable. And once you get the hang of different marketing channels and tools, you will become the marketing wiz that your business needs to become even more successful. 

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