Adding a captivating hook to your content is like putting beautiful shining lights on a Christmas tree. It may not be more important than the text itself, but it’s the reason people stop and pay attention.
With so many distractions trying to catch people’s attention at all times, it’s challenging to create something that truly stands out from the crowd. But luckily, there are some practices out there that are a guaranteed way to attract readers.
And today we are going to talk about one of the most important ones — how to write a good hook.
What Is a Hook?
A hook is an opening statement represented by the first sentences of a text. The purpose of learning how to write a good hook is to catch the attention of your readers and make them curious about what you have to say next.
No matter the type of content you usually make, learning how to write a good hook is essential for the success of your work. Besides, if you don’t capture the interest of your audience from the beginning, chances are, they will not going to continue reading your text.
|PRO TIP: Write the hook after you’ve finished the whole text. In this way, you will have a deeper understanding of the topic. This will help you to create a relevant, creative, and impactful hook that truly emphasizes the message of your text.|
Although there are multiple ways you can create an engaging hook, we have chosen the most effective techniques that will not only bring you more readers but will also immerse them into your writing.
Let’s get started with our seven hook sentence examples!
1. State a Fact
See the hook here: How To Go Viral On Social Media: 7 Things We Learned From 7 Accounts
Sometimes reality is the most captivating source of information.
Based on the topic you are writing on, you can search for a fascinating fact that will hook your readers and make them curious about your content.
The most important aspect of a statistical hook is its validity. So, make sure to link to reputable sources that don’t spread false information. Moreover, by opening with reliable facts, you reinforce yourself as a trustworthy source of knowledge.
Here are some reputable sources you can use to search statistical data:
The fact you choose to present as a hook must be strongly related to the topic you are writing about, and also it has to emphasize your point of view.
For example, if you’re writing a hook for an article about the use of mobile devices, you can start with a statistic from DataReportal like this one:
|“According to a 2021 study conducted by DataReportal, the average time spent daily using mobile devices on a worldwide scale is four hours and 10 minutes.”|
2. Share Inspiring Quotations
See the hook here: How to Build a Successful Social Media Content Strategy in 1 Month
There have been hundreds of inspiring quotes throughout history from legendary people that made an impact in their field. So why not benefit from their influence and use them as hooks.
Opening up with a quotation is a guaranteed way to start strong, as you add an already famous saying to your text. Also, it can show your readers that you are aware of the main personalities that contributed to the evolution of a certain field. And as a result, you gain a sense of appreciation from your audience for doing your research.
The same principles that we applied for statistics are the same we need to consider when choosing a quotation. More exactly, the quote needs to:
- Be in its original form
- Complement your body of work
- Bring value to your text
Furthermore, quotes have the power to inspire people and evoke an emotional response from your readers. At the end of the day, this is what any writer wants to achieve through their work, no matter what content they publish.
Let’s say you are writing a hook for a guide about branding. A great way to make use of quotations is to look for influential words from famous figures in the industry. In this case, we chose a quote from Scott Cook, founder of Intuit and eBay director:
|“A brand is no longer what we tell the consumer it is. It is what consumers tell each other it is.” – Scott Cook|
3. Ask a Question
Starting your text with an intriguing question can spark interest from your readers because you tease a piece of knowledge without actually providing the answer. In this way, you benefit from the curious human nature and determine them to read your work to find out the answer to your initial question.
Moreover, even readers that know the answer to your questions will be interested in your content. Why? Because they want to test and solidify their knowledge.
To make sure you capture the interest of as many readers as you can, avoid yes or no questions, and go for open-ended ones that require a more complex answer.
For example, let’s imagine you have to create an email copy to promote your dermatology clinic. You want to determine your recipients to read your email, so you have to start strong. As a starting point, ask a question your target audience is interested in.
It can be something along these lines:
|“What are the three most common mistakes people make during their skincare routine? 50% of our customers are unaware of the habits that negatively impact the health of their skin. And you might be one of them.”|
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4. Tell a Story
Storytelling can bring a magical touch to your texts. It not only attracts the attention of your audience, but it makes your text stand out.
Starting your article with a short story will ensure that your readers will remember it. Just think about the most important lessons you learned as a child. Most of them were all tied to a fascinating story that you never forgot.
Even as adults, stories still have an indescribable power over us. That is why the most influential brands have created a narrative around their business. Coca-Cola, Apple, and Nike are some of the most known brands that tell a story through their advertising as a way to create a more important meaning than their products.
However, you don’t have to write a novel, a short creative paragraph is enough to captivate your audience. The secret is to create a story that makes sense in the context of your article and actually communicates the main point of your text.
You can get creative and create a hypothetical situation that you know your audience will relate to or talk about a relevant experience from your life that is relevant to the message you want to get across.
Let’s say you are a business coach and you want to motivate your small businesses to invest in their future. So, you decide to write an article. To create a connection with them, you choose to start by telling the story of how you became passionate about business coaching.
Here is an example of how it could look like:
5. Make a Statement
See the hook here: Use This Instagram Growth Service to Grow Your Followers Organically
Starting off with a strong statement can set the tone of your text. By doing this, you establish yourself as a confident and outspoken writer that your readers can trust.
For a statement hook to work, the rest of your text should resonate with your initial remark. In a way, it’s similar to a hypothesis in a research paper — you have to work to prove its validity.
Furthermore, such a hook can have a polarizing effect on your readers. Some of them will disagree, and others will share your opinion. But no matter their views on the topic, they will be intrigued by what you have to say. Either to validate their reasoning or to see how you support your claim.
Let’s imagine you are writing a hook for an article about why businesses should develop a social media presence.
You could begin with a statement like this one:
|“Social media is the most significant part of your marketing strategy”|
6. Start with a Metaphor
See the hook here: 5 Ways to Make Your Social Media Accounts More Secure
Using a metaphor in the first sentence of your text is a great way to intrigue your readers. Why? Because you challenge them to look at a topic from a different angle by making an unexpected comparison.
Although a good metaphor relies on a surprising comparison, it still needs to make sense. At the end of the day, you want to make your readers agree with you.
If you were to write an article about social media tools, here is a hook idea you could use:
|“A social media tool is like a helpful assistant. It takes over smaller tasks to make your job easier while increasing your productivity.”|
7. Don’t Forget About the Title
Today we focused more on good hook examples, but let’s not forget about the main element that determines your audience to start reading your content — the title.
Without an engaging title, the hook doesn’t have much impact. Therefore, you first need to craft a powerful title if you want your audience to give you a chance.
Here are some steps that will help write effective titles:
- Use numbers (e.g. The 10 Steps You Need to Follow to Achieve Social Media Success)
- Add action words like: accomplish, build, convert, generate, get, succeed
- Include powerful adjectives such as: beautiful, best, free, persuasive, essential
- Incorporate words with emotional impact: easy, secret, instant, new, instant, best, worst
- Address the reader (e.g The Mistakes You Make During Your Skincare Routine)
- Try to keep the ideal length of six words or 60 characters
- Include the main keyword of your article for better SEO
If you are unsure about your title’s performance, you can use the MonsterInsights headline analyzer to see your overall score.
We know how much thought and effort you put into your content. For this reason, we wanted to emphasize the importance of learning how to write a good hook, so that your audience doesn’t miss out on what you bring to the conversation.
Focusing on the first couple of sentences of your text is crucial when you think about what is at stake — the choice your audience makes in the first seconds of reading your content.
So, experiment with today’s hook ideas and hook sentence examples to expand your audience of interested readers.
Once you have your content ready, don’t forget to share it across your social media profiles so that your followers know when you post a new article.
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