In the past couple of years, brands decided to create interactive posts as part of their social media strategy. In fact, 88% of marketers say interactive content differentiates their brands from competitors.
But this is not the only reason for this trend. Interactive posts are also known to generate social media engagement, which leads to more reach and better brand visibility online.
Let’s not forget that social media is a two-way street: to succeed you have to create interactive posts that allow your followers to become an active component of your social media strategy.
So, without further ado, let’s learn more about interactive content and explore some simple ideas you can add to your social media calendar right away!
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Table of Contents
What Are Interactive Social Media Posts?
Interactive social posts are pieces of content specifically designed to encourage engagement between two social media parties (the creators and the viewers).
Social media engagement is defined as the act of liking, commenting, or sharing a post. To facilitate this type of behavior, the creator can make posts that include a question, poll, or survey, and posts that encourage an action—asking your audience for opinions or recommendations.
Of course, the interactive content category is not limited to the examples we provided above. There are plenty of possibilities you can explore in your search for engagement (which we will discuss later on).
Why Should You Share Interactive Posts on Social Media?
For brands, there are two reasons to be on social media: exposure and audience engagement.
Nothing is better for engagement than interactions (in fact, this is the definition of engagement). Comments are the ideal type of engagement, the tricky part is actually generating them. But it is all worth it in the end.
Not convinced yet? Well, let’s explore why interactive posts play such a vital role in your content strategy.
Engagement is something that every company seeks to generate on their social media platforms. Therefore, creating content that focuses on interaction is a natural next step.
A study even proved that content that requires interaction receives up to twice as much engagement as static content.
When a user likes, comments, or shares your posts, this informs social media channels that your content is of value. From this point forward, there is an entire system that starts to take place. The more social media users interact with your posts, the more social media channels will promote them to a larger audience.
This also creates a precedent. Once your posts generate engagement regularly, you start being perceived as a quality source of information (both by your audience and by the algorithm).
As a result, visibility and interaction will be much easier to generate because now you have a following that is constantly reacting to what you post. And as we all know, the content that gets promoted on your social media feed is largely from creators you interact with the most.
Gather More Data
You probably know about five or more different ways to capture leads. Most of them work as a trade: your brand delivers something to receive data from the audience.
The problem is that many web users have already figured out this strategy. As a result, some of them get tired of this. But if you manage to merge interactive content with lead generation, you will discover a winning recipe for social media success.
Imagine that your company sells products for pregnant women and newborns. You know your audience well, and you know what they want. So you develop a due date calculator and decide to post it on your company’s Facebook page.
This tool will be extremely useful to your audience. Therefore, these people will not worry about giving you some data in exchange for the free service you offer.
Improve Customer Retention
One of the most important roles of including social media in your strategy is to create an environment where you can build a community around your brand.
You can keep social media pages active with basically any content. However, if they are not good, they will not get results.
Low-quality content can harm your social media presence. Gaining followers doesn’t ensure that they will be a constant source of engagement.
As soon as you crowd their page with content that doesn’t include them or reflect their values, they will take matters into their own hand and filter out your posts.
That’s why brands need to invest time and effort in creating engaging posts that:
- Reinforces you as a quality source of information
- Allows you to stay top-of-mind
- Keeps your audience up to date with your latest news, promotions, and events
The way to achieve all these things is to diversify your content strategy and avoid posting promotional content only. Explore more fun and interactive content ideas that will allow your community to see a different side of your brand.
With SocialBee, you can diversify your social media content with ease by organizing your posts in different content categories and scheduling them to post alternatively throughout the week.
Create a content category for your interactive content from SocialBee and make sure you share engaging posts every week.
Diversify Your Content Strategy with SocialBee!
The 10 Best Interactive Ideas for Social Media
Social media is the best medium for interactive content, as it is designed to connect people with friends, family, creators, and brands.
Brands have developed creative new ways to get their audiences more engaged, and we will discuss some of them today and see what we can learn from their initiatives.
Here are 10 top-performing interactive post ideas for your social media strategy:
- Interactive Calculators
- Instagram Polls
- Live Q&A Sessions
- Giveaways & Contests
- Fill-in-the-Blanks Posts
- Feedback Requests
- Trending Conversations
1. Interactive Calculators
Interactive calculators are creative and useful forms of interactive content.
They help brands gain reach and engagement while also generating new leads and kick-starting the conversion process.
When using this format on your socials, you have to know how to do it correctly. Ideally, your post should start by addressing a customer problem. Then you can show that your calculator is the perfect tool for their specific issue.
For example, if you make this happen, you will have to design a calculator, make a landing page for it, and then share it on social media.
A good example of a creative and very useful calculator is Third Love’s Fit Finder. It helps women find the perfect bra according to size, comfort level, fit, and style.
For this, the consumers need to answer a series of questions to receive the results in their e-mail.
This is a perfect example of a win-win situation. The customer overcomes an obstacle that occurs during the buying process, and it solves an issue that impacts their daily comfort.
On the other hand, the brand exposes its products to a larger audience, generates new leads, and ultimately gains more customers.
2. Instagram and Facebook Polls
Polls make great interactive Facebook posts and also, and they are great Instagram content ideas.
Both platforms support this content format, which makes it easy for you to create spontaneous polls that help you get an insight into your audience’s mind while effortlessly generating some sweet engagement.
The first and most important part is to choose an interesting poll topic to boost engagement levels.
Here are some poll ideas:
- Perform satisfaction polls
- Find out what products your consumers like most
- Discover your audience’s opinion on pressing issues
- Involve your audience in the decision-making process (e.g. allow them to choose your next post idea)
A good example of using this feature comes from the NBA Instagram account. They have a regular series: In each round of games, the page posts the matchups and asks users for their opinion on which team will win.
People love to interact, whether to predict the winner or to show support for their favorite team. This action is a way to boost engagement and get new viewers to tune in during the game.
Quizzes are fun, challenging, and perfect for entertaining your audience.
People have a curious and competitive nature, and quizzes are the perfect way to use both these characteristics to your advantage. For instance, you can create quizzes that reveal something about your audience (e.g., What F.R.I.E.N.D.S. character are you?) or quizzes that test your audience’s knowledge (here you can add industry-related questions).
Take Disney as an example. In this next post, the brand uses the history of its characters to create fun and engaging quizzes.
After all, who wouldn’t want to take a quiz about Mickey Mouse?
4. Live Q&A Sessions
Going live allows you to break down the barriers between you and your audience and interact with them in real-time.
Because a live Q&A session provides your customers with the chance of getting an answer to their most pressing questions, they will most likely tune in to hear what you have to say.
A couple of days prior to your live session, make sure to promote it on all your social media platforms and take this opportunity to gather questions from your audience. By doing so, you will generate comments under your promotional posts and spread the word about your live Q&A at the same time.
These types of initiatives are great for gathering content ideas. For example, you can easily turn your live Q&A session into a blog post or even several articles based on the questions you received from your followers.
Turn your social media posts into fun games your audience can’t resist!
A simple strategy is to transform simple images and video content into interaction and engagement tools. After all, everyone likes to have fun, so why not do this while using social media?
Yet again, we have a brilliant example from Disney: Guess The Show From Emojis.
It’s a simple idea that every business can recreate on their social accounts, and it doesn’t require any other resources apart from a little creativity.
6. Facebook Giveaways & Contests
Looking for interactive Facebook post ideas? Well, we have a suggestion that will help you give your brand a push in the right direction: social media giveaways and contests.
Facebook’s algorithm always boosts content your online friends have interacted with recently. You might have seen posts from creators you don’t follow just because one of your close friends liked or commented on their post.
For this reason, Facebook is the perfect platform for hosting giveaways and contests. Your posts will get to reach new audiences just by getting people to engage with your posts.
When it comes to challenges and contests, there is a prize involved. To make the most out of this prize, you have to find a way to make it profitable. How? Simple, ask people to like, share, comment, and tag friends to make sure you boost brand awareness and grow your following as a result.
Spice up your content strategy and surprise your followers with a challenge from time to time.
You don’t have to dare your target audience to jump out of a plane, it’s enough to encourage them to try a new recipe or style of one of your products.
You can even launch challenges that will help your followers be more effective and productive, like our next post example.
Most brands use challenges as a recurring social media series. This way, they foster anticipation and create a community of people that share a tradition together.
Here are some challenges you can share on your socials:
- Share a photo
- Try a new type of candy
- Come up with a motivational quote
- Buy a gift for a friend
- Cook a meal for your family
You can also use this occasion to collect user-generated content, a form of proof from your audience that they conquered your challenge.
8. Fill-in-the-Blanks Posts
Do you want to see some funny and creative comments under your posts? Say no more, we have the perfect idea for you. And it’s soooo simple!
With fill-in-the-blanks posts, you can quickly kindle interactions and put your comment section to good use.
Here are some fill-in-the-blanks post ideas your audience will enjoy:
- One item I can’t live without is ____.
- I could listen to ____ every day and never get tired of it.
- My dream vacation spot is ____.
Once you share your post, make some popcorn and watch the comments pour in.
9. Feedback Requests
Show your followers that you value their input by using your social media platforms to gather feedback and brainstorm new initiatives your brand should embrace in the future.
Social media interaction can be both fun and productive at the same time. So, involve your followers by sharing specific questions that will get them talking and debating away under your posts.
Here are some examples of social media feedback requests:
- What feature would you add to X product?
- How would you rate X product/service and why?
- What product/service would you like to see us develop in the next 2 years?
Once you see some comment popping in, now it’s time to reply back and start a productive conversation.
10. Trending Conversations
Speaking of conversations, what is trending right now on your feed? Is there anything relevant taking place?
Then it’s time to leverage the popularity of those topics and start a debate in your comment section. When a piece of news or any other event is trending, this indicates that the majority of social media users are passionate, or at least curious about it.
People want to talk about what’s trending as well as hear other creators share their opinion. Even if they agree or disagree with you, that still counts as engagement. And remember, just because some followers might disagree with you, it doesn’t mean that it’s a negative reaction. It actually is a detrimental part of a healthy debate (as long as it doesn’t go over certain limits).
Improve Your Digital Marketing Strategy with Creative Ideas
On social media, brands can pick their customers’ brains in new ways that are fun and engaging for the end-users while gathering feedback and getting a better understanding of their audience.
By sparking a conversation, you get to increase the visibility of your posts and build a loyal community around your brand. The more engagement you generate, the more social networks will boost your content and bring you closer to your customers.
So try our 10 examples of social media interactive posts and see what happens.
Don’t forget that SocialBee can help you organize your topics and ideas in content categories. Diversify your content with ease and schedule posts ahead with SocialBee.
Start your 14-day free trial and find out how easy it ease to maintain a consistent posting schedule with the right social media tool!
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Rock Content is a global company that enables the growth of companies through its suite of products. With over 2 thousand clients and more than 60 thousand freelancers, they are present in Brazil, México, United States, and Canada.