Fancy marketing words scare you. And making your brand memorable or creating brand guidelines for your business simply doesn’t ring a bell.
This guide will help you finally discover everything you need to know about branding.
Lots of people think that branding simply has to do with a great logo, some lovely colors and interesting fonts used here and there. When in fact branding is so much more than that.
Branding has to do with creating excellent, engaging copy/content, sending out the proper message, as well as building an emotional, trustworthy connection with your social followers.
So, basically what you need to do is define what your “brand” stands for. Then everything you create, whether an ad or an image, needs to fall in line with your brand in terms of look, feel, voice and tone.
And, when you manage to hit that target, you are then officially on brand.
Being ‘on brand’ has to do with a piece of content or something created for the company (that is meant to advertise or represent the company) being in line with the buyer persona/avatar or message of the brand.
‘On brand’ is your audience’s behavior that is perfectly in line with what you stand for as a product, service, business, person and culture.
It is a well-known fact that social media can be very helpful in growing your brand and in reaching out to your audience. Yet, some entrepreneurs still fail to build a successful foundation. What they need to know is that, in fact, social media is one of the most efficient tools to market your brand and stand out from the crowd.
As a result, social media isn’t simply about building a social presence, not anymore anyway. In the digital era we live in, social media is also about creating a strong brand image. Strong enough to increase traffic, leads, and sales.
So, branding is an important phase for businesses that want to generate long-term business success. Additionally, social media branding simplifies the process of getting more relevant people into your sales funnel by giving them a reason to trust you.
Brand Identity is the specific way you differentiate yourself from your competition – the sum total of the specific elements that shape how your brand is perceived.
To put it very simply: all the components related to your product, service, company is your “brand identity.” These components are basically your brand’s name, custom logo, voice, tone, and style that create an appeal and helps your audience decide whether they want to engage with you or not.
Brand identity is different from brand image.
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