Content Types and Ideas Guide

Take your Content Marketing Strategy to the next level!

Content Ideas

This is Chapter 5, Part 2 from the Content Types and Ideas Guide.

Writing is all about coming up with the right idea. An idea that people would find interesting or valuable enough to share. Ideas are the ones that help us grow and progress. Ideas help us prosper. Ideas have the power to change the world. And because ideas have such a power, it’s important to handle them well, especially when it comes to your content marketing strategy. Why? Because…
“Everything Begins With An Idea.” – Earl Nightengale So does your content marketing. But sometimes it’s hard to come up with content ideas, let alone with good ideas that would get shared. So, let me share x ideas that would help you out when planning out your content strategy or when you simply want to experiment with new ideas. So, take note of the following content marketing ideas you can use to create valuable content on your website, blog and Social Media. And to help you, even more, I have arranged them in several categories you can choose from. Here we go! 💪

Product/Services/Promo

  1. Offer a list of benefits
  2. Promote a seasonal sale
  3. Publicize an upcoming promotion
  4. Show a step-by-step demonstration
  5. Detail the life cycle of a product
  6. Write a product review
  7. Recommend your top products or services
  8. Ask customers what they want
  9. List essential tools and products
  10. Product photos
  11. Ask for input on your products
  12. Recommend your favorite products
  13. Post product recall notices
  14. Hold a flash sale
  15. Offer a sneak peek
  16. Post a creative or unexpected use of your product
  17. Promote your products or services

Company/Brand

  1. A weekly links-roundup
  2. Document a buying trip (video footage)
  3. Make a post about your next conference
  4. Behind the scenes’ moments
  5. Turn your pics and videos into Instagram Stories
  6. Write a post-event summary
  7. Record a guided tour of your business
  8. Conduct a case study
  9. Write a live case study
  10. Highlight a customer or client
  11. Write about your company’s history – the ups and downs
  12. Create a list of the top social media influencers in your industry
  13. Tell people about where your business name came from
  14. Start with WHY – Make it personal and take time to write a post about why you do what you do
  15. Post a branded image
  16. A day in the life of’ post
  17. Take a trip down memory lane
  18. Random posts that show you are a real person
  19. Profile an employee
  20. Awards you’ve received (but make sure you don’t come off as bragging)
  21. Thank your fans
  22. Offer a sneak peek
  23. Find out what your competitors are sharing, and do it better
  24. Post a link to an employee bio

Facts/Stats/Myths

  1. Write about a survey and the results
  2. Write a ‘did you know’ feature
  3. Report on a Facebook Poll
  4. Track statistics to share – Keep up with trends and stats and turn them into an infographic or series of charts and graphs.
  5. Surprising facts
  6. Polls
  7. Statistics or data
  8. Hold a debate on Social Media
  9. Share industry research
  10. Share a chart

Advice/Tips/Trends/Infographics

  1. Share a list of things to avoid
  2. Share a ‘must-do’ list
  3. Predict future trends
  4. Create a top 10 list
  5. Prepare a tip of the day
  6. Follow up on future trend prediction
  7. Share industry best practices
  8. List essential tools and products
  9. Put together a checklist
  10. Create a topical infographic
  11. Create an informational infographic
  12. Tell secrets about your industry
  13. Tell about the lessons you’ve learned
  14. Piggyback on Social Media trends
  15. Share a helpful resource
  16. Share random tips
  17. Ask for advice
  18. Recommend someone else to follow on Social Media
  19. Share and ask for predictions
  20. Share a trending Google search
  21. Offer expert insight into a topic
  22. Make an industry prediction
  23. Share an opinion

Fun/Quotes/Questions/Celebrities

  1. Highlight a question of the week
  2. Combine old, outdated posts
  3. Feature a major celebrity or athlete
  4. Feature a local or regional celebrity
  5. Create a list of famous quotes
  6. Create image quotes for Social Media
  7. Quotes
  8. Fill-in-the-blanks posts
  9. Fan photos – share a customer photo on your social platforms
  10. Share a comic or meme
  11. Hold a photo contest
  12. Post a photo and ask your fans to come up with creative or funny captions
  13. Ask for questions
  14. Post a ‘truth or fiction’ question
  15. The fun of the month
  16. Post an expert quote
  17. Answer an FAQ
  18. Hold a Q&A session
  19. Share a funny commercial

Newsletters/Blogs/Articles/Guides/Course/Email

  1. Get guest bloggers
  2. Respond to a blog post or article
  3. Post guides as PDFs
  4. Create an archive of old newsletters
  5. Write an A-to-Z guide
  6. Write a buyer’s guide
  7. Write a beginner’s guide
  8. Create an online course
  9. Create an email series
  10. Answer questions on Quora using your existing blog posts
  11. Repost an older blog post on LinkedIn
  12. Post a link to an old blog post
  13. Link to a guest blog post
  14. Link to a controversial blog post
  15. Link to your most popular blog posts
  16. Offer a free eBook
  17. Get your employees to guest post
  18. Link to a blog comment
  19. Post a link to old newsletters
  20. Post an excerpt from a blog post

Events/News/Reviews

  1. Write a post about trending topics
  2. Relate content to a news event
  3. Create a calendar of events
  4. Provide an opinion on recent legislation
  5. Write book reviews
  6. Write about your charitable activities
  7. Ask for reviews or testimonials
  8. Share breaking industry news
  9. Latest company news
  10. Share pictures from a recent industry event
  11. Create and share a compilation of industry news stories

Podcasts/Video

  1. Start an interview-based podcast
  2. Start a daily or weekly based podcast
  3. Turn your blog post into a podcast
  4. Host a Q&A podcast
  5. Turn your YouTube videos into podcasts
  6. Create a weekly video tip
  7. Request videos from customers
  8. Post a video testimonial
  9. YouTube video

Others

  1. List your favorite writers
  2. Show your products in unusual situations or places
  3. Write about inspiration
  4. Post a Slideshare presentation
  5. Create a decision tree
  6. Fascinating history
  7. Cultural differences
  8. List your best content of all times
  9. Who or what are your biggest influences
  10. Define your industry’s technical jargon
  11. Photos that have nothing to do with your products or business
  12. Let Pinterest inspire you
  13. Link to a case study
  14. Link to an industry-related IFTTT recipe
  15. Share a favorite book
  16. Provide a recommendation (for instance a business you worked successfully with in the past
  17. Share a popular Reddit topic
  18. Share a Pinterest board
  19. Recommend a colleague on LinkedIn
  20. Tag another Facebook page
  21. Share country-specific holidays
  22. Use Facebook Interest lists for content ideas
  23. Celebrate odd holidays
  24. Promote someone else’s sale
  25. Promote a free download
  26. Do a post series
  27. Weekly roundup
  28. Encourage your followers to support a cause
  29. Start a conversation with an industry leader
  30. Teaser content
  31. Tell a story
  32. Use your website analytics to find content
  33. Answer a question from Quora
  34. Respond to a tag or mention
  35. Post a screenshot of a Social Media Conversation (with permission)

Ways to come up with content ideas

You need content, and you need it yesterday. And you also need new ideas, ideas that you don’t have at the moment. So what can you do? How can you come up with content your audience craves and needs? And what type of content should it be? Well, to make things easier for you to come up with content ideas fast and easy, I have put together a list of simple methods to help keep a continual stream of content ideas flowing. 👇
  • Visit Reddit to discover trending topics.
  • Visit Quora to find relevant questions you can answer through your social media post or article.
  • Join a Facebook group in your niche to see what your target market is talking about.
  • Visit a LinkedIn group to learn what people in your industry are interested in and talking about.
  • Send a short poll or survey to your email list or social media followers and ask them for their most challenging or important questions.
  • Ask your social media followers what they want to know and are interested in learning.
  • Visit trending websites or blogs in your niche to discover topics.
  • Visit a LinkedIn group to find out what people in your industry are talking about.
  • Find out what the #1 issue your target market struggles with and address it.
  • Look through your own blog comments or from the competition to find questions or topics you could address.
  • Visit an industry forum and read through the people’s comments and questions.
  • Do a Google search for a trending/well-known keyword in your niche and find out what others are writing about a certain topic of interest, and then simply add your thoughts to the conversation.
  • Find top hashtags in your niche by using a tool such as Hashtagify.me.
  • Have a look through your Facebook newsfeed to learn which topics are constantly popping up in your feed.
  • Type a specific keyword into Pinterest’s search box to find trending searches.
  • Discover the trending topics in your Twitter sidebar.
  • Click on your social media followers profiles and see what they’re talking about and learn what their wants and needs are – or what their fears and challenges are.
  • Google search suggestions are a great place to start picking up some content ideas.
  • Sign up for newsletters and get content ideas delivered straight to your inbox.
  • Write about a product review.
  • Write personal stories – get creative and tell a story about something that happened to you.
As you can see there are many resources at your disposal. All you need to do is discover how to take advantage of them and what works for you. Tip: Try to come up with a long list of new content ideas at once and batch your ideas into categories. It will surely come in handy later on when you experience writer’s block, or it’s just one of those days when you are out of ideas. “Content marketing is the only marketing left.”  – Seth Godin So, I guess it’s time for you to come up with the best content and enjoy a successful marketing plan.