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What is content curation? How can I curate content? What is the purpose of content curation?
Content curation is the process of collecting information that is relevant for a particular topic and then sharing it on social channels by linking back to the original post.
Curated content should be trustworthy and valuable for your audience. It should not become a collection of randomly shared media, but a way to showcase your brand’s value and expertise.
As a highly selective process, content curation should always be done by following a strategy, so before deciding which posts to share, it would be ideal to determine the following:
Implementing content curation as a highly effective marketing strategy for your brand means, first and foremost, understanding all the elements of the process.
An effective workflow involves the following steps:
As to the amount of content that should be curated, the ‘social media rule of thirds’ recommends a mix consisting of 1/3 personal brand promotion, 1/3 online conversations and interactions, and 1/3 curated content.
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