Social Media Marketing Glossary

Marketing trends trouble? Understanding the latest marketing terms sets you on the right path. And SocialBee is all about that.

Keep up with the latest social media terms, concepts and trends thanks to our comprehensive glossary. 

Glossary Terms


What is a keyword? How can I do keyword research? Why is keyword relevancy important?

A keyword is a word that serves as a key to the meaning of another word, sentence, or passage. We can also refer to a word or phrase as the keyword when we want to accentuate how important it is.

Another definition refers to a keyword as a significant word from a title or document used particularly as an index to content.

In terms of search engines, a keyword basically means any search term entered on a search engine (like Google, for example) that has a results page where various websites are listed. These keywords are search terms used by SEO specialists to optimize a website in order to rank at the top of Google’s results for specific keywords.

Moreover, keywords are search terms that a website owner or SEO professional will use to optimize a website in the hopes of ranking at the top of Google’s results. In fact, every word or phrase that is searched on a search engine is considered a keyword.

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As someone who owns a website, it’s important to have on your page keywords that are relevant to what people are searching for, so they’ll have a higher chance of finding your website among the other results.

Therefore, when your website is properly optimized and is listed at the top of the results for a search, that keyword can be seen as a free source that brings traffic to your website.

Keywords are essential because they can also be targeted with marketing. If there is a marketing budget available for you, then you can place pay-per-click (PPC) ads on specific keywords through Google Ads.

Additionally, there are two types of keywords: short-tail keywords and long-tail keywords. A short-tail keyword contains one to three words, while a long-tail keyword has more than three words.

It’s worth knowing that longer-tail keywords are generally less expensive, but they are also less competitive (there is a lower volume of searches).

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