How to create Buyer Personas in Social Media Guide

Discover all there is to know about creating your very own buyer persona.

How to create a Buyer Persona

This is Chapter 1 from the Buyer Persona Guide

If you are a marketer or business owner, chances are you’ve heard about buyer personas.

But is it clear what a buyer persona really is? What does it represent? How can it help your business? 

Simply put, a buyer persona is a semi-fictional representation of your ideal customer (a detailed description of your target customer) based on market research and real data about your already existing customers.

If you are wondering who you are you selling to, who your actual buyer is, it’s time to get to know them. It’s time you knew what your buyer likes or dislikes, what your buyer’s dreams, hopes, pain points, desires and needs are.

Know what your buyer really wants. And develop a marketing strategy that’s focused on your buyer and not yourself as a brand.

We believe that probably all marketing should start with getting to know your buyers first.

Know who they are and what they want. How do you do that? Well, the best way you can get real insight and understanding about your buyer is to create a buyer persona (or otherwise called customer avatar).

So, in this guide, we will focus on explaining all there is to know about creating your very own buyer persona in social media. And all the benefits it comes with.

Here’s what you’ll learn in this guide:

✔️ Understanding your target audience

Understanding your target audience is one of the most important aspects of marketing.

Target audiences can be quite easily defined when you look at the big picture. However, when it comes to narrowing things down and really discover who your product appeals to, then it should be a different marketing approach.

You’ll also learn about:

  • What exactly is a target audience in marketing?
  • The benefits of knowing your target audience

✔️ Buyer Personas in Social Media

While all marketers seem to agree that defining your buyer persona is a must for your brand’s success, many of them are still struggling with knowing exactly where to start. But, knowing who you actually sell your product or service to isn’t optional. So, get to know who your buyer is. And the best way to do that is to create your buyer persona.

You’ll also learn about:

  • What is a Buyer Persona?
  • How many buyer personas should I create for my business?
  • What is Niche Marketing?

✔️ Creating buyer personas for your social platforms

In the next chapters, we are going to explain how you can create your buyer persona for your social platforms. In order to help your customers and address their needs, you must understand what their pain points are, what they like and dislike, what they need and desire.

When writing a post on social, you need to learn and adapt to speaking directly to your buyer persona and focus on what they want and need to hear. The result? You’ll get better at creating copy that attracts, engages and converts them into loyal customers.

In fact, by putting a face to your ideal customer, your writing will shift to a more conversational, natural tone… because you know exactly who you are talking to.

You’ll also learn about:

  • Facebook – Create buyer personas using Facebook Insights
  • Twitter – How to use Twitter to create your buyer persona
  • LinkedIn – How to use LinkedIn to build buyer personas
  • Instagram – Use Instagram to target buyer personas and get more exposure
  • Keyword Research for Social Media
  • Mistakes when creating your buyer persona
  • Local vs. Global Buyer Personas
  • Jobs To Be Done Framework (JTBD) and Buyer Personas
  • Know what to post about and what words to use
  • Know Your Unique Selling Proposition (USP)

✔️ Conclusion – Why the buyer persona so important on Social Media?

Using social media to learn about your target audience is an enormous help in determining who your real customers are, what they do and what they need. And, not only that you can learn about their likes and interests, but you can also study their behavior online.

According to studies, content that is specifically tailored to meet an individual’s needs or preferences delivers 18-times more profit than regular content. 18 times! 😲

What you’ll learn in this guide is:

  • How to create your buyer personas (simple tips and tricks)
  • How to write successful copy/content on social media with your buyer persona in mind
  • How to reach and engage with your buyer persona by knowing their problems, desires, needs and pain points
  • How to create content in order to keep your loyal customers.

And most importantly you’ll understand why is it so important to create your very own buyer persona and what’s the right way to use it. Let’s move forward to the next chapter and learn more about the buyer personas and how can we build it.

Buyer Personas in Social Media

Would you like to read the full guide? Download it here to iscover all there is to know about creating buyer personas.

Understanding your target audience

Understanding your target audience

This is Chapter 2 from the Buyer Persona Guide.  Understanding your target audience is one of the most important things…