Did you ever find a book, blog post, or social media post that was so good you just couldn’t stop reading it until you were done? We bet you did! But have you ever wondered what was about that piece of writing that attracted you so much?
Well, we believe that there might be several reasons behind that attraction. The first reason is that the subject of the book, blog post, or social media post was of interest to you, so you naturally wanted to know more. For example, if you’re a marketer, you will be interested in subjects that are closely related to marketing.
Now, the second (and what we believe to be the most important reason) is the writing. The writing practically influences if your content is going to be read or not. This might seem a bit of an exaggeration, but just think about it — how many times did you have to stop reading something because it was too boring?
This usually happens because the writing style is just not engaging enough. Luckily, practice makes perfect, and this is applicable when it comes to writing as well. Not only that but there are also a few tips and tricks that you can try in order to write more engaging content.
Before going in with the tips, let’s see what are the most popular kinds of content writing that we have:
1. Blog Writing (Blogging)
Blogging is one of the best ways you can improve your SEO and make your business stand out from the crowd. You don’t believe us? Well, statistics show that on average, companies who blog produce 67% more leads per month.
But how does blog posting help you increase SEO? Well, in order for your posts to actually help with your SEO strategy, they need to use internal and external linking, relevant keywords, have attractive titles and compelling meta descriptions, and much more.
But once you figure out how to write proper blog posts and once you have a steady schedule, you will start seeing significant changes in your SEO results.
But better SEO and a greater ROI are not the only benefits that come with creating and posting blog articles. Blogging is also an effective way of:
- Building your brand
- Establishing yourself as an expert in your field
- Earning the trust of current and potential customers
Now, you might think that blogging is fantastic, and it is. But don’t expect to post one blog article and see the results overnight. Blogging is a long-term marketing and SEO strategy, so you need to have patience.
Just to give you an idea, blog posts generally take about six months to gain traction on search engines, so when planning your blogging strategy, you should make a plan that covers at least 12 months.
If you want to see some great blogging examples, you can check out our blog posts and learn more from them.
2. Webpage Content
The content on your website is possibly the most important content writing that you need to perform. This is because your blog, your social media copies, or any other form of content writing, might not always be seen by your potential customers. But your website will be.
What falls under the web content category? Everything on your website, including:
- home page
- landing pages
- contact us pages
- about us pages
- product pages
Generally speaking, this kind of content writing should be easy to understand. You want your customers to get a clear picture of who you are, what you’re offering, and why, among other things.
If you want a solid example of web content done well, check out any of the pages on SocialBee.
Why Is the Writing on Your Website Important?
Let’s say that somebody is looking online for a product or a service that you’re selling. If they pick your website, chances are they won’t stay on the page they have landed, especially if they are serious about buying. They will click on other links and try to learn more about your business before making a purchase.
Now, if the writing on any of these pages is bad or hard to understand, it’s most likely that your potential customer will leave without making a purchase.
This is because (in your customer’s mind) no serious business affords bad writing on their website. So bad web content can very often be perceived as a lack of professionalism.
But what happens when you nail web content writing?
- You build trust
- You educate your customers on your business and products and/or services
- You improve SEO
- You increase the number of leads visiting your webpage
3. Social Media
Social media marketing is one of the most popular and successful forms of marketing that we have today. Research shows that 63% of marketers say social media is very important for business.
So what you put on social media matters. A lot.
The first thing that you need to know is that content writing can be much more versatile on social media. Meaning, you can do a lot with your content writing on social media platforms.
For example, you can:
- Transform it into interesting visuals, such as infographics and videos
- Use it for promotional purposes
- Educate and entertain your audience through fun facts and memes
Copywriting and Content Writing; What’s the Difference?
Many people believe that on social media you can just use copywriting. But this isn’t entirely true. You can also use content writing on social media, but how?
To answer that question, we have to see the difference between copywriting and content writing.
Copywriting: a type of writing that has the purpose of advertising or promoting a product, service, or brand. The ultimate goal behind copywriting is to convert leads into customers and increase sales for a business.
Content writing: a type of writing that has the purpose of educating and building rapport with the customers. There are many goals for content writing and they generally depend on the business’s ultimate goals.
Based on this differentiation, it’s quite obvious that you can’t do just copywriting. You can’t post just promotional posts on your social media outlets. Therefore, you will also use content writing on your social media posts to build trust and get domain authority.
Other Types of Content Writing
Of course, these aforementioned content writing types are not the only ones. There are other types of content writing, which include:
- Technical writing
- Industry guides
- Long-format content writing
Tips to Start Writing
Now that we know what types of content writing there are, let’s check out some tips that will help you write better and have more success, no matter the type of content you decide to create.
1. Know What You’re Writing
The thing is, if you know the what, you’ll know the how. What does that mean?
Well, let’s say you’re writing a blog post. When writing a blog post, you need to know what the best practices are so your article gets traction. This means that you will do a bit of homework and you’ll learn the best ways to write an article.
Now, it’s quite likely that the best practices for article writing won’t fit other types of content writing, such as social media content writing.
For example, the ideal article length should be between 1,500 and 3,000 words, but when it comes to social media posts, many platforms have character limits that prevent you from writing too much.
The platform with the least leniency when it comes to character limits is definitely Twitter, offering its users only 280 characters. So in order to know how to write, you need to know what you’re writing.
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2. Do Your Research
This goes hand in hand with the last tip. Because once you know what you want to write, you have to start the research process.
Each type of content writing has different practices, which you need to know and respect. Especially if you want your content to do well.
When doing research, it’s recommended to check out certified resources. This might mean that you have to go past the first page of the Google results. Besides articles and blog posts, videos and books can be great resources for the topic you want to research.
But be careful! Knowing the best practices will not make your writing good. For example, you know that in order for a blog post to gain traction, you need to have internal and external linking, pictures, domain-specific keywords, and much more.
So you make sure that your blogs have all of the aforementioned things. But even though your blog posts are getting a lot of clicks, they aren’t being read.
This means that you need to improve your writing because it’s not engaging enough. This leads us to our next point.
3. Write for Your Specific Audience
Every business has an audience that it’s targeting. When you’re creating content, of any kind, you need to create it with your audience in mind.
This means that your writing should be something that is compelling for this category of people. If you don’t do this, then it’s quite likely that your content will fall flat.
So maybe you’re targeting business people over the age of 40. People in this category tend to prefer factual, straight-to-the-point writing. In this instance, you want to write in a more serious-toned voice, use shorter sentences, and support your points with facts.
Something that helps people write with a target audience in mind is a buyer persona. After you create one, you can imagine that you are making content for this specific buyer persona.
4. Practice, Practice, Practice
We know that to get better at something, you need to practice it. But some people tend to think that this doesn’t work with writing (or with arts in general). There’s the common misconception that you’re either born with a knack for writing, or you’re not.
And this couldn’t be further from the truth.
Sure, it helps if you know your way around words. But writing is a matter of practice. The more you do it, the better you become at it. So don’t worry if your text doesn’t sound all that good. Just keep on writing, and in time, you’ll notice the improvement.
5. Ask for Feedback
When trying to improve, feedback matters just as much as practicing. You need to know what you’re doing well and you need to concentrate. If you don’t know this, you might be trying to improve something that you’re already doing right.
When asking for feedback, the best people you can ask are people who have experience in the writing department. These are the people who will be able to spot a problem right away and who will give you applicable tips on your writing.
Generally, you should have experienced writers within your marketing department, but in case you don’t, then a writing coach can be a life savior.
You can also ask for feedback from people that are outside the writing sphere. They will show you how your article is perceived by somebody who is not an expert writer or marketer. This will help you accommodate your writing for the public eye.
For many marketers, content writing can be a very sinuous task. It’s easy to forget about the best practices for each type of content writing and it’s even easier to feel discouraged after you hear the first bad reviews on your writing.
But if you follow our tips, get your information from the right places, and keep on practicing, you will become better and better. So open up a new document and start typing.